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Events as Effective Year-Round Marketing with your host, Kaitlin Pike
I’ve worked on and with a lot of events. But I’m primarily a marketer.
Events aren’t frozen moments in time. Events are repurposable content.
Events as a marketing toolkit • Serious PR machines • Lead generation boom • Sales • Multimedia content • Fundraisers • Branding
Write-ups in 2 major tech publications • 700 RSVPs (read: prospect leads) from StartupDigest, EventBrite, Meetup, and Facebook event listings • Converted new members • Tons of great photos, video, tweets, updates • Established ourselves in the community • Sponsors were happy • Total cost ~$3k
Doesn’t have to be a party. You got options, kid. • Conferences & Tradeshows • Speaker panels • Hackathons • Sale Events • Webinars • Podcasts • [Blank] Day • Competitions • Product launches • Fundraisers • Events within events (VIP rooms) • Twitter chats • Flash mobs and other stunts (eh…) • Speed dating • Workshops • Dinners • Sport events (and poker) • Award ceremonies • Anniversaries • Screenings & film festivals • Tours • Drinkups • Oh, you got Rally.org as a venue
McKinley Elementary Annual DogFest
Creative is good. But events need to be consistent with the experience users get from your product or service. Otherwise, ye be facing a lot o’ expensive failure. Yarr.
As promised, how to make the big lasting event impact on a budget. • Apply to speak on panels • Get sponsors to help you • Be a Meetup sponsor yourself (kegs are cheap!) • Digital events • Repurpose multimedia content • Many conferences & tradeshows offer free booths and/or DEEPLY discounted tickets to non-profits. Always ask. • Become an evangelist: Go to every relevant free event you can • Volunteer at events or offer anything you can=good karma • Piggyback on other events… but be cool about it.
Check list pre-event Some digital event resources • Spreadsheet of upcoming events or ideas • Brand consistency check • Assigning a point person • Budget • PR • Event listings • Eventup.com • Freakin’ Google docs • Banneraholic.com • LTLprints.com • Eventbrite, Facebook, Meetup, etc listings • There’s this thing called “social media,” m’kay? Check list post-event • Followups with leads • Repurposing content • Calculate ROI • Iterate
Thanks for listening. Find me online at kcpike.com, @kcpike, or come next door and say “howdy”