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The History of Breakfast Cereal

The History of Breakfast Cereal. Created by Will Keith Kellogg in 1906 Headquartered in Battle Creek, Michigan 30, 900 Employees World’s leading producer of cereal and convenience foods Revenues of $12, 575 million in 2009. Popular Cereal Products

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The History of Breakfast Cereal

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  1. The History of Breakfast Cereal

  2. Created by Will Keith Kellogg in 1906 • Headquartered in Battle Creek, Michigan • 30, 900 Employees • World’s leading producer of cereal and convenience foods • Revenues of $12, 575 million in 2009

  3. Popular Cereal Products Kellogg’s = Frosted Flakes, Mini-Wheats, Special K, Rice Krispies General Mills = Cheerio’s, Wheaties, Cinnamon Toast Crunch Quaker Oats = Quaker oatmeal and granola bars Post Cereal = Honey-Comb, Golden Crisp, Alpha-bits Competition

  4. *aged 18-24 • Tech savvy (98% own a computer) • Very mobile (1 in 4 Canadians actively seek new education and employment) • Making fewer transitions into adulthood • Spend a longer time living at home • Family members and parents have a greater influence in food consumption Young Adults • ** pictures of us on this slide? Might be kind of fun?

  5. Kellogg’s Cereal SWOT

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