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The Art Of Writing Sizzling Sales Copy that make Cash Registers ring What is Sales copy?
Copywriting is the art of coming up with smart ideas and putting them into words in order to promote/sell a product or service. Nowadays, far too many people imagine themselves to be great copywriters, without realising that there is much more to being a professional copywriter than just being good at writing essays and articles.
A good copywriter, in fact, knows how to communicate effectively with listeners, viewers, and readers, using the most appropriate tone and language, regardless of the medium. (TV, magazine, newspaper, brochure...)
Now, if you are an Internet Marketer, you probably know that professional copywriters. rates usually range between $ 70 and $ 120 per page, which is definitely beyond your budget, especially if you are still in the process of familiarizing yourself with the virtual world.
Now, considering that no one knows your target audience, products/services better than you; it goes without saying that you would be the most qualified person to write your own copy. Do not worry if you are not an experienced copywriter. The following pages will teach you how to effectively communicate with your target audience and persuade them to buy your product/service. Getting down to the Basics First, you have to master the basics. No one notices good grammar, but bad grammar reflects poorly on the writer and can confuse the reader by providing the wrong information.
Clear and riveting style will draw readers in and make them want to read more. • Start with these eight rules: • Avoid clichés and phrases, which are tiresome and uninspired. • List major points in a central location using bullet points. • Give the reader directions—where she has been, is now, and is heading.
Avoid the Passive voice. • After you complete your first draft, try to condense and simplify it further. • Avoid long, complex sentences • Don’t turn verbs into nouns • Maintain the same style and voice throughout the copy.
You also have to know your audience. You need to know who is buying what you aim to sell, and the features and benefits they most desire. Then you target those buyers by addressing their needs throughout your sales copy. How to Write Copy that sells?
A good sales letter is not the same thing as a good essay. Weighing the pros and cons of your product in a long, well reasoned argument isn’t good sales material. • You need to be compelling and direct, and force your reader to work through an argument in favour of your product.
Be Interesting—the copy should be interesting to the readers and prospects. • . Provide information. Pertinent information of how the product can solve the reader’s problems • . Involve the reader-The reader should feel a sense of personal involvement when the copy talks about how the product can solve the readers specific problem • .
Convince. The copy must convince the readers that the claims made for the product are indeed true and persuade them to buy the product • . Organize ideas in a logical sequence. First grab attention, then show the benefits, and end by persuading them to buy. • . Use short words, short sentences & short paragraphs • . Eliminate superlatives, exaggerations & jargon. Some of your potential customers are bound to be new to the field, and will be put off, if they do not understand the special lingo.
. Write to sell, with each word playing part in your master plan. . The power of bullet points. They break information down into an easy-to- digest format so your reader can absorb it more quickly. . Use subheadings to help the flow of copy and make it easy to understand.
What are the elements of a good Headline A gripping headline will hold your reader, if only to satisfy his curiosity. A poor headline indicates nothing can be gained from reading on and you have lost your potential customer. Use these ten techniques for good sales copy headlines: . Assist the illustration (if any) select the target audience. Induce reader interest and stimulate further reading . Present the sales points in terms of reader benefit . Never use a headline to repeat what the visual is saying . Avoid the present participle. For example „Watch sales going through the roof” can be more effectively stated by “Watch sales go through the roof”. .
Why is an excellent word to use in the headline. For example-Why I drive a Mercedes • . Use news headline style, such as “Nevada businessman makes a car that runs on water” • . Avoid tricky or gimmicky headlines that appear clever. • . Give a reason to buy now • Also helpful is a “swipe file” of headlines. • You can purchase a large archive or compile your own list of killer headlines. • How to know if your copy is working? • You need to conduct proper tests and measure your results to know how your sales letter is performing.
Use this four-step process: Define what you want to test. If you change your headline and measure its impact, then change nothing else, and track your results to see whether your conversion rate increased. If you change your headline and your body copy at the same time, you won't know which worked. 2. Don’t change other elements. This is not the time to add any other element or make other changes. 3. Use fairly large samples for decision making. Wait for several hundred or more visitors to land on your page and respond to your copy change before you draw any conclusions. 4. Decide what to do. Look at the conversion rates of the “before” and “after” versions of your sales page/copy to determine whether the results warrant a change.
How to write “high conversion” copy You want to turn readers into buyers, and that means increasing your conversion rate. There are several methods for squeezing more money out each sales letter: Use bullet points and ordered lists to capture a lot of information in a simple format. Keep one idea per bullet. If a long copy sales page converts poorly, use bullet points to change it into short copy. 2. Use subheadings to help readers skim for important points. Think of them as a road map, starting with the most powerful points first and less important ones later. Use emotional trigger words such as Limited, Free, Revealed Latest Breakthrough among others
3. Use bold, italicized or highlighted words—but don’t mark up your sales letter until you’re done writing it. • Then highlight what you believe is truly • important. • You will get a stronger effect with bold or highlighted words at the ends of sentences. • After you have marked up your copy, read only the subheadings and highlighted areas to make sure they provide skimmers with enough information to make a buying decision.
Points to remember while closing a sale To close a sale, you must keep reader interest and use calls to action correctly. Even if your reader only becomes curious and leaves the page without buying, you want to plant a seed and be sure that when he does return, it is easy for him to take action. Retain reader interest by following these five steps: . Highlight the products benefits and features in order from most important to less important. . Get rid of fillers from the sales copy.
Also important is your call to action. If your readers are excited about your product but don’t know how to get it, your effort is wasted. Use these three steps: . Inform the reader exactly what to do and when, whether it is buying the product, returning at the end of a countdown to a release date, or signing up for a newsletter. .
Include supporting text about why this is the superior product to solve the reader’s problem. • . Keep the readers interested throughout the sales pitch • . Before the final pitch, keep the readers hooked through free bonuses • . Start your sales letter with a problem and inform the reader how your product can help solve the reader’s problem.
Make your call to action easy to follow, with multiple “buy now” buttons or offers to send them e-mail reminders. A strategy for higher sales conversations-AIDA You may have heard of the AIDA method of copywriting—Attention, Interest, Decision, Action. Let’s work through it: . Grabbing attention starts with a great headline, followed by your product’s important benefits. . Cultivating interest requires introducing a problem, introducing strategies to solve it, and finally introducing your product as THE solution. .
Prompting decision involves convincing readers they absolutely must have your product, through supporting material, benefits, and bonuses. . The call to action should include multiple links throughout the sales letter, prominent “buy now” buttons, and a p.s. and p.p.s. after your signature to compel readers to return and avoid missing this opportunity.
A Plan to become a great Copywriter So now that we've covered methods, strategies, and details of how to become a master copywriter; you'll want to get started right away. Here's what you can do to become a great writer within a month! During week 1 Take three days to concentrate on grammar and style tests to determine where you have weaknesses.
Keep working on those for a portion of each day as needed, but spend your other four days on your market research skills—conducting surveys with your existing clients and frequenting forums. • Spend the majority of week 2 on turning your market research into two high-quality sales letters, using the AIDA method for at least one.
Focus narrowly on the fundamentals: emotional triggers, thoughtful headlines, and sub headlines. When you are done, have other people read and give their honest opinion. • Use week 3 to revise your sales pages. You also should spend some time creating a swipe file and practicing your headline writing.
Week 4 is the time to polish your copy and put it into action on your site. If you are unhappy with the conversion rate, use the strategies outlined earlier to test and track possible changes.
From week 5 on, practice, practice, practice! You can become a master copywriter if you practice the important points, improve your existing sales letters, and keep checking to make sure you are achieving your desired results. • Becoming a master copywriter means not only being a solid writer with good grammar, but mastering selling techniques and strategies. You will use psychological triggers, compelling headlines and sub headlines, and the AIDA method to drive readers to action.
Setup your website Now! • You’re not done once your sales copy goes live; but now you have the tools to constantly improve your writing, testing and tracking to be sure you are achieving all you desire.
Now I’m not here again to sell you this but I feel I need to share it with you. • Brett McFall created a piece of software that I use all the time • For my sales pages. • It is called BURPIES • http://burpiesbybrett.com