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Redefining Cardiovascular Monitoring for Public Health

Explore redefining "surveillance" in public health to address concerns like privacy invasion and lack of public interest. Proposing expanded use of public-friendly terms like "disease tracking" and "health monitoring" to better communicate the crucial role of monitoring programs. Discover how monitoring can impact public health, economy, and policymaking. Learn about strategies to use monitoring data for treatment plans, public health policies, and identifying disease trends.

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Redefining Cardiovascular Monitoring for Public Health

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  1. Changing the Way We Talk About Cardiovascular Surveillance - Steve Sidney, MD, MPH - Laura Gordon

  2. The challenges of “surveillance” • Public connotation • Spying • Invasion of privacy • Consequences • Jeopardized public funding • Lack of public interest/fear of surveillance programs

  3. How do we preserve – and promote the value of – surveillance programs to the public?

  4. Proposal: Expand the Lexicon • Keep “surveillance” when it matters • Expand use of public-friendly synonyms • “Disease tracking” • “Health and disease tracking” • “Health monitoring”

  5. Some Examples

  6. In the United States, we use health and disease tracking to: • Measure the quantity of various diseases/health events (such as heart attacks and strokes) in communities over a period of time. • Measure the quantity of various diseases across the country at large. This tracking is critical to helping us determine the impact of these diseases on: • The public’s overall health • Health among specific groups (such as women, children and people of certain ethnicities) • The economy

  7. The information we learn from health and disease tracking can be used to: • Design treatment strategies • Prove the need for public policies that support the treatment and/or prevention of illness • Spot trends in diseases across certain demographics and/or geographies • Measure the success of treatment strategies and policies

  8. Next steps • Seek feedback from you & other partners • Test with target audiences • Create a plan for introducing/socializing agreed-upon language

  9. Plenary VIICVD Surveillance: Defining the Conversation and Measuring Results Q and A

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