Fundamentals Of Marketing (MGT-210). Mr. Abid Saeed (Assistant Professor). Course Objectives. Students understand the basic concepts , theories, processes and terminology of contemporary marketing. Analyze marketing problems and suggest workable solutions.
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Mr. Abid Saeed
My basic teaching philosophy for this course is to blend the theory and practice of Marketing in a comfortable, supportive & easy language that promotes active learning.
Your assessment & final grades will be based as per University existing rules.
What Is Marketing?
Understanding the Marketplace and Customer Needs
Marketingis a process by which companies create value for customers
and build strong customer relationships
to capture value from customers in return.
Customer Needs, Wants, and Demands
Customer Value and Satisfaction
Exchange the act of obtaining a desired object from someone by offering something in return
Marketing actions try to create, maintain, grow exchange relationships.
Markets are the set of actual and potential buyers of a product
"Unless you try to do something beyond what you have already mastered, you will never grow." Ronald E. Osborn