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Insight on promising international market for tech enterprises GOING GLOBAL: Entering foreign markets WORKSHOPS – ROUND II. ir . Carmelo Zaccone Expert within the Legal & Technology Watch working group. Juan Bossicard ICT Business Unit Manager Impulse.Brussels

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slide1

Insight on promising international market for tech enterprises

  • GOING GLOBAL: Entering foreign marketsWORKSHOPS – ROUND II

ir. Carmelo Zaccone

Expert withinthe Legal & TechnologyWatch working group

Juan Bossicard

ICT Business Unit Manager

Impulse.Brussels

Innovation Sectors Department

TechStartupsDay 24/04/2014 | @awtbe | www.awt.be

| @impulse_bxl| www.abe-bao.be

agenda
Agenda

General introduction on the most promising and emerging international markets for tech enterprises.

How to attack such markets: concrete opportunities and advices.

Cases and testimonials: Panel discussion with successful tech companies.

markets goes beyond belgium europe
Markets goes beyond Belgium / Europe

Brazil

Canada

Israel

Middle-East

Singapore

brazil
Brazil

210.5 millions mobile phones (>1 line/inhabitant)

34 entreprises in the 2000 Fortune Global ranking

40.9 millions high speed broadbandlines

1.2 millions IT professionals

2ndcountry withhighestgrow rate in IT investments

4th biggest PC market in the world

6thbiggest mobile telephonymarket in the world

7thbiggest ICT market in the world

ICT is considered as strategic by the Brazilian Government:

Multiple incentives, institutional and support programs have been implemented.

The government provides capital to SMEs in the form of investment funds and

venture capital andalso encourages the formation of consortium and join venture.

  • Direct taxbreak on
  • salaries,
  • profit
  • staff training
  • Lei do Bem / Goodwilllaw
brazil1
Brazil

Market study by AWEX (Q4/2013)

Opportunities in:

E-government

E-health

Broadband & PNBL

TracabilitythrouRadio Frequency (RFID, NFC, etc)

IP telephony & collaborative tools

OTT TV / VoD

E-learning

http://bit.ly/Brazil-AWEX

http://bit.ly/Brazil-ICT-AWEX

  • National interestingannual reports
    • ABES: Software Market – global view and trends
    • SOFTEX : ICT as a lever for the counttydevelopment
    • CETIC: surveys on cross sectors usages of ICT
brazil2
Brazil

Important ICT organisations & federations

BRASSCOM

Associação Brasileira de Empresas de Tecnologia da Informação e Comunicação.

Brazilian Association of Information Technology and Communication Companies

ANATEL

AgênciaNacional de Telecomunicações

National Telecommunication Agency

ABES

Associação Brasileira das empresas de software

Brazilian software firms' association

NIC/ CETIC

Centro des Estudos Sobres as technologies da Informação e da Comunicação

PRODESP

Processing Data Empresa Sao Paulo - Technologia da informacaõ

Data processingcompany of the state of Sao Paulo

ABRAT

AssociaçãoBrasileira de empresas de Tecnologia da Informação

Brazilian Association for ICT companies

  • Direct taxbreak on
  • salaries,
  • profit
  • staff training
  • Lei do Bem / Goodwill law

Banco do Brasil,

CaixaEconomica,

BNDS (Brazilian National Development Bank)

canada
Canada

Opportunities in

Digital Media

Games, Animation, Digital Effects,

Mobile ads & games, Motion capture

Software Development

Cyber Security, e-health, SaaS, Digital Content, e-learning,

Financial tools, energy management, Spaceembedded,

Mobile social media

Wireless networking

P2P, Microwave, M2M, IoT, Assetstraking, mobile payement,

Video transmission, Microelectronic

http://bit.ly/Canada-AWEX

canada recently installed
Canada / Recently installed

• Activision Blizzard

• Autodesk

• Babel Media

• Beenox (Activision)

• BioWare (EA)

• Capcom

• Cyanide Studio

• Digital Domain

• Eidos (Square Enix)

• Electronic Arts

Eyetronics

• GameHouse

(RealNetworks)

• Gameloft

• Longtail Studios

• Microsoft Game Studios

• Nickelodeon

• Pixar Animation Studios

• RedUrban (Omnicorp)

• Rhythm & Hues

• RockstarGames

• TecmoKoei

• THQ

• Ubisoft Entertainment

• Warner Bros. Interactive

Entertainment

• WPP

• Viacom

• Zynga

• Adobe Systems

• Agfa HealthCare

• CA Technologies

• Cisco

• Systèmes Dassault

• eEye Digital Security

• EMC

• Entrust

• Facebook

• Fujitsu

• Google

• Hewlett-Packard

• IBM

• IneoQuest

• Intel

• LinkedIn

• LookSmart

• McAfee

• Microsoft

• Oracle

• Progress Software

• SAP

• Salesforce

• Seiko Epson

• SunGard

• Symantec

• TEKsystems

• Xandros

• Wipro Technologies

• Akamai Technologies

• Alcatel-Lucent

• Alpine Access

• Amdocs

• Avaya

• Belden

• Cavium

• Ciena

• Cisco

• Deutsche Telekom

• Ericsson

• France Telecom

• Hexagon

• HP

• Huawei

• IBM

• LSI

• Microsemi

• Nokia

• Nokia Siemens

Networks (NSN)

• Novatel Wireless

• NVIDIA

• On4 Communications

• Semtech

• SiGeSemiconductor

• Tech Mahindra

• Teledyne DALSA

• Tellabs

canada1
Canada

National interesting reports

Digital Media

http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-media-numeriques-2012.pdf

Software Development

http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-logiciels-2012.pdf

Wireless networking

http://www.international.gc.ca/investors-investisseurs/assets/pdfs/download/canada-communications_sans_fil-2012.pdf

  • launched in May 2012 Canada’s most followed and active national 
  • entrepreneurship organizations. 
  • >250 volunteers, >55,000 entrepreneurs >400 partner organizations
  • support entrepreneurs through mentorship, space, funding & resources.
  • non profit, independent & inclusive of all entrepreneurs & ambassadors
  • National programs & 15 communities give entrepreneurs the tools
  • &networks that they need to take their venture to the next level. 

Startups Minded:

EntrepreneurshipEmpowersEveryonetm

israel
Israel

Population : 8,146,300 (2014) – Area : 20,770 km²

Unemployment : 5.6%

9 public universities (subsidized by the state) :

Israel publishes among the most scientific papers per capita of any country in the world (Israel ranks fourth in the world in scientific activity)

Israel has the highest number of scientists, technicians, and engineers per capita in the world with 140 scientists, technicians, and engineers per10,000 employees

One of the most advanced countries in Southwest Asia in economic and industrial development:

In 2010, Israel ranked 17th among the world's most economically developed nations, according to IMD's World Competitiveness Yearbook

The country is ranked 3rd in the region and 38th worldwide on the World Bank's Ease of Doing Business Index

The largest number of NASDAQ-listed (98) companies outside North America and China (116)

israel1
Israel

The economy of Israel : ICT and Lifetech

The major industrial sectors include high-technology products, electronics, software, computerized systems, communications technology, medical equipment, pharmaceuticals, fruits, chemicals, military technology, and cut diamonds (Israeli exports reached $64.74 billion in 2012)

"Silicon Wadi“ : The high concentration of high-tech industries in Israel, which are backed by a strong venture capital industry which is considered second in importance only to its Californian counterpart

israel2
Israel

The economy of Israel : ICT and Lifetech

The second-largest number of startup companies in the world (after the US) :

200 start-ups are created annually

and more than 2500 start-up companies are operating throughout the country

In 2013, Tel Aviv repeated the feat where the American newspaper, Boston Globe ranked Tel Aviv as the second best city for business start-ups, after Silicon Valley

middle east
Middle East

18 Countries : Bahrain, Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Northern Cyprus, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey,

United Arab Emirates, Yemen -Area : 6 997 934 km2

The economy of Middle East :

The demand is driven by availability of funds to invest and a surge in demand for both business and consumer solutions

The ICT sector is expected to grow from 8% to 10% a year :

The value of Middle East mobile sector is estimated to be $15.65 billion by 2013

Closely related to Mobile applications, the gaming industry is evaluated to be worth $750 million in GCC countries

Industries such as oil, construction and energy, as well as derived industries such as transportation and telecommunications infrastructure are economical engines of the region. They have a demand for sector specific hardware and software solutions

Gitex : annual consumer computer and electronics trade show, exhibition and conference which takes place in Dubai, United Arab Emirates (138,000 participants - 60% from M.East)

singapore
Singapore

Population : 5,399,200 (2013) - Area : 716.1 km² (more than 60 islands)

Unemployment : 1,8 %

English is the language of instruction in all public schools

The economy of Singapore

One of the world's major commercial hubs, with the fourth-biggest financial centre and one of the five busiest ports

The third-highest per capita income in the world

ICT industry  One of the key drivers of the Singapore economic :

The industry accounts for more than USD 70 billion - Growth: more than 12%

16,850 companies in the ICT sector contributing US$66.8 billion representing 7% of the country’s GDP and providing employment for 142,900 infocomm professionals

singapore1
Singapore

ICT industry (next)

Singapore’s ICT industry encompasses Hardware, Software, IT Services, Content Services, and Telecom Services

Singapore is home to more than 80 of the top 100 software and services companies. Many of them have regional or Asia Pacific headquarters : IBM , HP, Google, Symantec, Tata, Huawei, Polaris, etc

Singapore is the most network ready city in the world for the fifth consecutive year, a testament of the success of the Intelligent Nation 2015 (iN2015) masterplan

The annual major ICT event : www.communicasia.com(56,000 visitors – June)

« Singapore is growing economically, with a constant bustle of activity while keeping the perfect balance of East and West »

singapore2
Singapore

ICT industry (next)

Singapore’s ICT industry encompasses Hardware, Software, IT Services, Content Services, and Telecom Services

Singapore is home to more than 80 of the top 100 software and services companies. Many of them have regional or Asia Pacific headquarters : IBM , HP, Google, Symantec, Tata, Huawei, Polaris, etc

Singapore is the most network ready city in the world for the fifth consecutive year, a testament of the success of the Intelligent Nation 2015 (iN2015) masterplan

The annual major ICT event : www.communicasia.com(56,000 visitors – June)

« Singapore is growing economically, with a constant bustle of activity while keeping the perfect balance of East and West »

worldwide support network
Worldwide support network
  • The Belgian multi-region trade network abroad is composed of more than one hundred commercial attachés from 3 agencies (FIT, AWEX, BIE).
  • Their mission is clear: help make your internationalization a success.
  • They offer the following services and help you:
    • Understand the cultural and legal aspects of the countries
    • Find a local partner or distributor
    • Identify prospects
    • Introduce you to local authorities
    • Secure you participation to tradeshows
    • Setup a local office
  • This network covers over 100 markets:
joint regions economic missions
Joint regions economic missions

Colombia / Peru: Prince Economic Mission October 2014

Singapore / Malaysia: Prince Economic Mission November 2014

Spain: Mobile World Congress/3GSM February 2015

awex actions 2014 2016
AWEX actions 2014-2016

Brazil

Prince Trade Mission – Sao Paulo + other cities – 2015

FUTURCOM – Rio de Janero - 2015

Canada

Intercluster Mission – Quebec + Ontario – 2014

Skywin cluster mission – Quebec + other cities - 2014

China

CHINA HIGH TECH FAIR – Shenzhen - 2015

CHINA INTERNATIONAL LOGISTICS FAIR – Shenzhen - 2016

Emirates

CABSAT – Dubai - 2014

France

SeriousGames Expo – Lyon – 2014

awex actions 2014 20161
AWEX actions 2014-2016

Japan

TOKYO International Anime – Tokyo – 2014

TIFFCOM – Tokyo – 2014 + 2015 + 2016

Netherlands

IBC – Amsterdam 2014 + 2015 + 2016

Taiwan

Computex – Taipei – 2015

Turkey

Cebit Bilisim Eurasia – Istanbul – 2014

United States

Game DevelopersConference – San Francisco 2014+ 2015 + 2016

NAB – Las Vegas 2014 + 2015 + 2016

http://bit.ly/AWEX-ICT-2014

bie action plan 2014
BIE action plan 2014
  • Canada
    • Mission – Quebec/New York June 2014
  • China
    • Mission – Chengdu October 2014
  • Emirates
    • Gitex – Dubai - October 2014
  • France
    • LeWeb 2014
  • Germany
    • CEBIT – 2015
    • Gamescon (Delegation) – 2014
bie action plan 20141
BIE action plan 2014
  • Netherlands
    • IBC – Amsterdam 2014
  • Israel
    • Economic Mission December 2014
  • Sweden
    • Business IT Conference – September 2014
  • USA
    • Mission – New York/QuebecJune 2014
    • Mission – San FransiscoOctober 2014
    • NAB SHOW – Las Vegas 2015
fit action plan 2014
FIT action plan 2014
  • Germany
    • ConhIT- Connecting Healthcare May 2014
  • Netherlands
    • International Broadcast Convention September 2014
  • Israël
    • Economic MissionDecember 2014
  • Singapore
    • Economic Mission June 2014
  • Taiwan / Korea
    • Economic Mission September 2014
  • USA
    • Mission – New York/Chicago November 2014
  • Vietnam
    • Economic Mission May 2014
slide28

Looking for advice on growing your business?

Visit Gazellesprong.iminds.be

Structured assessment of your growth opportunities

Complemented with tailored analysis such as market research or organization model

By experienced consultants or entrepreneurs

Resulting in a specificaction plan and coaching during implementation

Funded at 75% through the Flemish “KMO-portefuille”

(max cost of €33k)

slide29

Looking for business development support abroad?

Call 29/4 - 3/6

goglobal.iminds.be

USA

SF, NY, Boston, Atlanta

ASIA

Singapore

S - America

Brazil

  • Up to 32 hours of hands-on coaching, business development or market analysis by an experienced entrepreneur or business developer abroad
  • Travel vouchers to cover part of the housing and travel expenses
  • Access to entrepreneurial ecosystems and co-working spaces abroad
contacts et infos
Contacts et infos

Carmelo Zaccone

cze@awt.be@carmelo

about.me/Carmelo.Zaccone

www.awt.be

www.awt.be/web/ict[version Beta]

www.twitter.com/awtbe

www.facebook.com/awtbe

www.awt.be/web/rss

www.youtube.com/user/awtbe

contacts et infos1
Contacts et infos

Juan Bossicard

jbo@impulse.irisnet.be@Juan8oss

www.abe-bao.be

http://www.softwareinbrussels.be/

www.twitter.com/impulse_bxl

www.facebook.com/Impulse.brussels

www.youtube.com/user/abebaoTV