The spread of fast food outlets around Great Britain- the early years. Michael Waterson* Department of Economics, University of Warwick (drawing on work with Otto Toivanen and assisted by Jo Sault) Part-funded by ESRC *Speaking in a personal capacity. In the beginning …. Prior to 1974
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Department of Economics, University of Warwick
(drawing on work with Otto Toivanen and assisted by Jo Sault)
Part-funded by ESRC
*Speaking in a personal capacity
Prior to 1974
Gross turnover £m early years
Turnover- Coverage McDonalds
Expenditure coverage, £m
Note that as coverage increased, “ available share” remained essentially constant
Total number of districts early years
with a McDonalds (total districts ~450)
YearHow did they manage this?
This pattern is repeated by several other chains of similar activities, besides McD- e.g. Wetherspoons
Really, the puzzle is why it took so long to spread to the further regions- things seem to be swifter now