Mission • I will be able to determine the author's specific purpose for writing a persuasive text. • I will be able to identify the facts and details that support the author’s argument regarding a particular idea, subject, concept, or object. • I will be able to describe the intended effect of persuasive strategies and propaganda techniques (e.g., bandwagon, peer pressure, repetition, testimonial, transfer, loaded words) that an author uses.
Purpose of persuasive writing To influence the reader’s thinking, and sometimes to change his/her mind about something or prompt some action.
Good persuasive writing… • Clear • Compelling • Well supported • Opinionated without relying just on opinions • Lively • Knowing issue/topic inside and out (both sides)
Testimonial Using words of an expert or famous person to persuade “So easy a Caveman can do it.” “Just do it” Michael Jordan
Bandwagon Persuade people to do something by letting them know others are all doing it “All of the 6th grade is going to Sea World, you should to.” “Everyone is reading Twilight series, you should to it’s the best ever.”
Repetition Idea is repeated over and over again 5 $ Foot long McDonald’s
Common Sense Trying to persuade using everyday sense of good or bad/right or wrong
Loaded/Emotional Words Words that are used that make you feel strongly about an idea afraidagitatedalarmedangryantsyanxiousapprehensive ashamedawfulawkward eageredgyembarrassedencouragedenragedenthusedexasperatedexcitedexhausted fatiguedfearfulfidgetyfrightenedfrustratedfunnyfurious
Reasoning Luring the reader by listening or explaining reasons or an idea
Card Stacking Ads giving only the positive side of a product or service, ignoring negative aspects “Will lose up to 6 pounds in two weeks eating Special K cereal.” “Thirty-three people wrote in support of our decision.” “This product has absolutely no trans fats.”