Trademark Application: Applying Good Business Sense

1. Trademark Application: Applying Good Business Sense The trademark of a business, good or service is associated with the good will and value that it represents. Competition for consumer attention in a world of seemingly endless product and service options, with aggressive and interactive marketing strategies employed to influence their decision making, the value of a brand in creating a perception of trust and positive emotive responses from consumers is becoming increasingly important. The same perceptions of trust that a quality brand can exert on consumers can likewise be replicated by competitors who wish to produce a similar brand, services or product line. However, applying for a trademark application will provide the owner, once approved, with the exclusive and sole rights to use the specific mark notified in the application, within the country of registration. This additionally extends further to goods or services provided by the business, and which are included in the application. Trademark Registration

2. Application for a trademark registration protects your investment required to build the business, the brand, and promotion of these to the general public. With the consequences of infringement ranging from fines and penalties, to corrective advertising and high litigation costs, once a trademark application has been approved, it will act as a deterrent to competitors from adapting marks, products and services that in some manner replicate your own. • When applying for a trademark, it is essential that the mark is unique and distinctive. Not only will this make the application process easier, but it will create a unique and easily identifiable trademark that consumers will recognise in business communications and marketing messages. Furthermore, a distinctive trademark provides a higher level of protection, as infringement cases will be easier to prove when competitors are attempting to copy or imitate components of the trademark. Trademark Registration Services

3. The process of applying for a trademark can be time consuming and complicated. The first step should involve a thorough search of exiting trademarks to ensure that your concept is not breaching any current copyright laws. Utilising the official trademark database will provide the first steps in the process of application. A clear and concise description of the trademark should be developed, describing the specifics of images, fonts and colours; which should be attached to the application in a JPEG image format. The trademark application should also contain a complete list of the goods and/or services that are to be marketed under the trademark, along with relevant details of the person or business applying including an Indian address. • With reputable companies specialising in trademark applications, their websites are a great source of information relating to the application process, the costs and time involved, as well as a portal to apply and pay online. The importance of your trademark to your business should not be underestimated - and with something this important, the use of specialist trademark consultants will make certain that your investment is protected, in a timely and stress-free manner.

4. View More: Trademark Registration in Jaipur • Contact Us: • Address: Jamuna Nagar, Sodala, Jaipur, India, 302006 • Phone: 982 938 8100 • Email: info@vyaparsuraksha.com