The impact of Globalization on marketing. Presented by : Nadine Youssry 409068 Soha El- Baktoushy 409138 Walaa Samy 409077 Presented to : Dr.Nagwa Mohamed. What is Globalization ?.
Presented by :
Nadine Youssry 409068
Soha El-Baktoushy 409138
Presented to :
Kentucky fried chicken (KFC) is world largest chain of fried chicken restaurants. It is the second largest fast food restaurant after McDonalds. Its headquarters are in Louisville United States. The company has over 17000 branches in over 105 countries worldwide. The biggest markets of its fried chicken are in china and United States of America.
Through globalization, the company has been able to expand to many countries. People have moved to consuming of more junk foods have are affecting their health and lives. People in many countries have adopted the western cultures thus promoting eating of Kentucky fried chicken worldwide.
Through the use of internet and media, the company has been able to market itself globally. Also, in the media adverts, its products have been displayed as a modern way of eating habits.
Through globalization, the company has been able to investment across United States borders. This has been necessitated by the growth of markets abroad and westernization of many countries. Business opportunities have been opened up in many countries resulting to rapid expansion of the company. In this regard, the company has been able to expand all over the world hence becoming the second largest fast food restaurant in the world. The company has been able open over 17000 branches worldwide.
Advances in “cheap” communications can help in reaching
global suppliers and customers at a low cost
Countries usually restrict the movements of goods, services and resources across their borders to protect its own industries or due to other political reasons.
However, most governments have reduced such restrictions primarily for three reasons:
Willingness of governments to support programs such as improving airport and seaport facilities have improved speed and cost efficiencies for delivering goods internationally.