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<br>A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. If you don't explicitly tell Google which URL is canonical, Google will make the choice for you or might consider them both of equal weight, which might lead to unwanted behavior. There are a number of reasons why you would want to explicitly choose a canonical page in a set of duplicate or similar pages. <br>
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rel="canonical" 5 REASONS TO CHOOSE A CANONICAL URL Reasons to choose a canonical URL
To Specify Which Url You Want People to See in Search Results 01 You might prefer people reach your green dresses product page via https://www.example.com/dresses/green/gr eendress.html rather than https://example.com/dresses/cocktail? gclid=ABCD. Reasons to choose a canonical URL
To Consolidate Link Signals for Similar or Duplicate Pages 02 It helps search engines to be able to consolidate the information they have for the individual URLs (such as links to them) into a single, preferred URL. This means that links from other sites to http://example.com/dresses/cocktail? gclid=ABCD get consolidated with links to https://www.example.com/dresses/green/green dress.html. Reasons to choose a canonical URL
To Simplify Tracking Metrics for a Single Product or Topic 03 With a variety of URLs, it's more challenging to get consolidated metrics for a specific piece of content. You need to use canonical URL to simplify tracking metrics for a single product or topic. Reasons to choose a canonical URL
To manage syndicated content 04 If you syndicate your content for publication on other domains, you want to ensure that your preferred URL appears in search results. This is another reason to choose a canonical URL. Reasons to choose a canonical URL
To Avoid Spending Crawling Time on Duplicate Pages 05 You want Googlebot to get the most out of your site, so it's better for it to spend time crawling new (or updated) pages on your site, rather than crawling the desktop and mobile versions of the same pages. Reasons to choose a canonical URL
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