UK CONSUMERS. Life styles & Attitudes to eating Eating & Drinking Habits
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Evening meal – Less family structured evening meals .Evening shift towards ready meals consumed in the home . Fragmented timing and structure of evening meal. More experimental in kitchen due to endorsements of celebrity chefs
Traditional pub declining for more gastro pub styles in urban areas catering for young Professionals e.g. All Bar One , Piano and Pitcher
and families at weekends
Growth in ‘ladette’ women drinking & smoking more . Increase in pubs close to clubbing venues
The British Nutrition Health Foundation
Supported by Government Initiatives in promoting healthy lifestyles
5 portions of vegetable aid fruit a day. Since 2004 , Obesity continues to rise.
Paying more attention to Health warnings
Growth in organic foods – Remains an expensive option
Blur between traditional food and medicine
Largest growing sector in food market with new product and brand launches in the sector
Benecol – Yogurt lowers cholesterol
Probiotics – Yakult Actimel . Contains active bacteria used to increase immune system and digestive system
Avid followers' of fashion . Clothing shopping popular past time
Growth out of town shopping malls
Increasing the leisure experience within malls cinemas, cafes and restaurants and longer trading laws
UK Clothing market polarised by budget brands and premium brands .
Budget brands - New Look , Premark , supermarket brands
TK maxx & Matalan. Appeal to value shopper branded products at bargain prices
Premium Brands eg Versace, Burberry, Channel , Gucci
Sports clothing high fashion appeal eg Nike , rebook
Primark targets young, fashion-conscious under 35's, offering them high quality, fashion basics at value for money prices. Almost half of sales are in Womenswear. A quarter of sales is dedicated to Menswear and Childrenswear ,
A strong consumer proposition has been developed for the Primark brand and embodied in the line “Look Good, Pay Less” which communicates Primark's value-based offering in a precise manner,
Market Share . Source TNS World Panel Research March 2008
Marks & Spencer 11.4%
George of Asda 9.3%
• Super-competitive prices (the result of technology, efficient distribution, supply and volume buying)
• Mainstream market product quality
• High Street locations
• Superior store fit
• Clear focus on the target market.
Less time to shop . Higher proportion woman in the workplace
Seek convenience . Growth in out of town shopping .
One stop shop . Hypermarkets and parking facilities Shopping less frequently . Shop once a week or once a month rather than daily shopping Bulk buying
Price not the main concern , quality and convenience of shopping experience more important
Top 4 Grocers Tesco Sainsbury Morrison Asda.
Netto, Aldi Lidel small UK market share
Changing supermarket formats in urban areas
Smaller range – Sainsbury Central. Sainsbury Local , Tesco metro , Tesco express
All main chains have Online shopping services
Online food shopping used for stable groceries
Growth in High quality private label brands
The segmentation of consumers according to their food taste, eating habits and lifestyles, and the development of a differentiated offering to meet those various needs, has been one of the success stories in this market.
Most grocery retailers offer a basic hierarchy of own-label ranges, based on price and quality from budget own brand, which are often the cheapest on display, through to premium offerings aimed at the indulgent market.
Beyond this tiered system, there are also own-label brands targeted at different age groups, those with special dietary needs, and, of course, the health conscious. Lifestyle segmentation is also becoming more common.
Environmental Issues – Increasing awareness of global warming Recycling more , Domestic energy consumption up. Energy for cooking falling. Indicating changes in cooking habits e.g. convenience microwave and eating out.
Watching TV the most popular leisure activity . Growth in home entertainment products , electronic games, surfing the net, music
21 % took part on sporting activity. Spending time with family and friends
Cinema popular leisure activity declining due to home entertainment systems
Gambling The Gambling act 2005 Has doubled the availability of gambling
Sport -56% participate in sport e.g. Keep fit , Yoga , walking, cycling martial arts swimming Rugby.
Sport – Football the most popular sport
Eating out 71% Eat out once a month .Visiting cultural attractions remains popular
The UK has one of the largest mobile markets in Europe, served by five major providers which have all launched 3G services,
The market in 2007 was characterised by new developments in advanced data services such as mobile TV, the bundling of mobile as a quad-play service, and regulatory controls on charges and fees.
Mobile penetration reached 117% by mid-2007, yet subscriber growth remains strong as consumers adopt additional SIMs and business-oriented devices such as the BlackBerry.
Fierce competition has forced operators to concentrate on packaging service bundles and line service promotions, and experiment with providing mobile searching and advertising facilities.
Represent 5% of poluation and set to decline by 2015 . Avergae £8 a week peocket money Biggest users of mobile phones, mobile data for downlaoding games , music
15 – 16 year olds drink more than European counterparts
Tweenagers 13-19 year olds
Represent 7.9 % of UK population
Fall in Birth rate Less in this age group in 2015 only 4.9 million of Uk population
Rely on special offer spend on clothes , music and clothing
Do not respond well to direct advertising
Internet savvy an use interactive web pages ‘ word of mouth’ used in promoting products. Use prepay technology in purchasing products and services on the internet
1 When You Believe Leon Jackson
2 Bleeding Love Leona Lewis
3 Apologize Timbaland Ft One Republic
4 Crank That Soulja Boy
5 Rule The World Take That
6 Call The Shots Girls Aloud
7 Valerie Mark Ronson Ft Amy Winehouse
8 Fairytale Of New York Pogues Ft Kirsty Maccoll
9 Goodbye Mr A Hoosiers
10 Heartbroken T2 Ft Jodie Aysha