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Ted Turner Entrepreneur. Mr. Yates – Marketing I. Early Life. Turner was born in Cincinnati, Ohio, the son of Florence (née Rooney) and Robert Edward Turner II, a billboard magnate. When he was nine, his family moved to Savannah, Georgia.

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Ted Turner Entrepreneur

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ted turner entrepreneur

Ted TurnerEntrepreneur

Mr. Yates – Marketing I

early life
Early Life
  • Turner was born in Cincinnati, Ohio, the son of Florence (née Rooney) and Robert Edward Turner II, a billboard magnate.
  • When he was nine, his family moved to Savannah, Georgia.
  • He attended The McCallie School, a private, boys' preparatory school in Chattanooga, Tennessee.
  • Turner attended Brown University and was vice-president of the Brown Debating Union.
  • He became a member of Kappa Sigma. Turner initially majored in Classics.
  • Turner's father wrote saying that his choice made him "appalled, even horrified," and that he "almost puked."
  • Turner later changed his major to Economics, but he was expelled for having a female in his dormitory room before receiving a diploma
  • In 1975, after the FCC allowed Turner’s WTCG-TV-Channel 17 in Atlanta to use a satellite on December 27, 1976 to broadcast:
    • old movies, situation comedy reruns, cartoons, and sport nationwide to cable-TV subscribers
  • WTCG-TV Super-Station (later WTBS) was reaching two million subscribers and Turner was worth $100 million.
expansion and baseball
Expansion and Baseball
  • As cable systems developed, many carried his stations to free their schedules. This increased his viewers and advertising.
  • He bought the Atlanta Braves and Atlanta Hawks in 1976 partially to provide programming for WTBS.
  • For most of his first decade as owner of the Braves, Turner was a very hands-on owner. However, in the mid-1980s Turner began leaving day-to-day operations in the hands of the baseball operations staff.
  • Turner created CNN in 1980.
  • He said: "We won't be signing off until the world ends. We'll be on, and we will cover the end of the world, live, and that will be our last event...
some misses
Some misses…
  • One failure around this time was the “Cable Music Channel” (supposed to compete with MTV). It failed but forced VH1’s original format.
  • During 1985-86 he tried to purchase CBS, but failed leading him to purchase other film and TV companies
venture into film
Venture into film
  • Turner purchased the film studio MGM/UA Entertainment Co. from Kirk Kerkorian in 1986 for $1.5 billion.
  • Following the acquisition, Turner had an enormous debt and sold parts of the acquisition.
    • MGM/UA Entertainment was sold back to Kirk Kerkorian.
    • The MGM/UA Studio lot in Culver City was sold to Lorimar/Telepictures.
  • Turner kept MGM/UA's pre-1986 and pre-merger film and TV library, which included nearly all of MGM/UA's material made before the merger, and a small portion of United Artists' film and TV properties
    • (which included few UA pictures, the TV series Gilligan's Island, the RKO Radio Pictures library, and the pre-1950 Warner Bros. library that was once the property of Associated Artists Productions, which merged with UA Television in 1958).
tnt tcm
  • Turner used these to add cable channels. In 1988, he introduced Turner Network Television (TNT) with Gone with the Wind.
  • TNT, initially older movies and television shows, added original programs and newer reruns.
  • Since launch in 1994, Turner Classic Movies broadcast the older Warner Bros, RKO, and MGM libraries. TNT used World Championship Wrestling (WCW) to attract a broader audience.
  • In 1992, the MGM library, which included Warner Brothers properties including the Looney Tunes and Merrie Melodies libraries, became the core of Cartoon Network.
  • Turner's companies purchased Hanna-Barbera Productions, adding additional content.
  • With the 1996 Time Warner merger, the channel's archives gained the post-1948 Warner Bros. cartoon library.
  • After the American-led boycott of the 1980 Summer Olympics, Turner founded the Goodwill Games as a statement for peace through sports.
  • In 1990, the American Humanist Association named Turner the Humanist of the Year.
  • In 1998, Turner pledged to donate $1 billion of his then $3 billion to United Nations causes, and created the United Nations Foundation to administer the gift.
  • In 2006, the foundation delivered its billionth dollar to UN causes — $600m of which came from Turner and $400m from public and private partners.
  • Turner has pledged to use the remaining $400m of his commitment to leverage additional funds for UN causes and activities.
  • Owns more land than any other American
  • Largest herd of Bison on the planet
  • Active with environmental issues – created “Captain Planet” (cartoon character and series)
  • Nicknamed, “The Mouth of the South”
how he matches the personality traits of entrepreneurs
How he matches the personality traits of Entrepreneurs
  • Has a strong urge to build, create, grow a business
  • Very opportunistic – has been on the cutting edge of the cable industry
  • Controversial, and sometimes unwilling to submit to authority (colorizes classic b&w movies, etc.)
  • He has vision (acquiring rights to create content for his cable channels)
more entrepreneur traits
More entrepreneur traits…
  • Things not available before – 24 hour news
  • Channels exclusively for old movies, cartoons, etc.
  • A national audience for regional teams (Hawks, Braves)
  • He has been a passionate leader all his career
  • Risk taker and decision maker
personality type rebel
Personality type – rebel?
  • Ted immediately set about breaking rules.
  • For every demerit a student earned, he was to walk a quarter mile on a weekend, but Ted racked up so many demerits—1,000—that he could not have possibly walked the required miles, and the school had to find new ways to punish students.
  • Eventually, Ted advanced from troublemaker to student leader at McCallie.
works cited
Works Cited
  • http://en.wikipedia.org/wiki/Ted_Turner
  • http://www.answers.com/topic/ted-turner
  • http://iml.jou.ufl.edu/projects/Fall98/Hatcher/