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Ioan Toma

Ioan Toma. About. Provider of content and multimedia for German travel operators, as well as tourist reservation and information systems. Found in 1996 Founders: Sabre - Holdings (Dallas, USA) and 3 German individuals More than 100 employees Based in Berlin, Germany http://www.giata.de/.

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Ioan Toma

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  1. Ioan Toma

  2. About • Provider of content and multimedia for German travel operators, as well as tourist reservation and information systems. • Found in 1996 • Founders: Sabre - Holdings (Dallas, USA) and 3 German individuals • More than 100 employees • Based in Berlin, Germany • http://www.giata.de/

  3. What giata.de offers? • MultiCodes • identifies duplicates in the hotel portfolio of a travel operator. matches this with over 3 million offers from over 60 hotel brokers (GTA, Hotelbeds, Tourico, etc.) • Content Standardisation and Distribution • prepares digital text and image data for almost all well-known tour operators and travel agencies and from it creates ready-to-use applications for the web, smartphones and iPads • Almost 20000 customers including well known tour operators such as TUI, Thomas Cook, Rewe, FTI and Alltours, all GDS (global distribution system) and internet booking engines such as Amadeus/Traveltainment, Sabre, Traffics and Travel-IT, and internationally known travel portals, including Expedia, Tripadvisor, Holidaycheck, Opodo and Lastminute.com.

  4. What giata.de offers? • Automated Text Creation • generate hotel descriptions – based on hotel facts in 16 different languages. More than 55000 hotel descriptions • Multilingual Hotel Content • Besides hotel descriptions, GIATA also offers multilingual content as part of hotels factsheets and images • Translation • tourism-related translation service. Among their customers: Starwoodhotels, hotel.de, Rate Tiger, Traveltainment, ITS, DerTour or Pegasus • Online Catalogue Production • Tour operators, hotel chains and incoming agents can use the GIATA real-time catalogue to generate their data independently online. Content is distributed to travel agencies, booking systems, websites and TV channels

  5. Products • For travel agencies, portals and affiliates • See complete list at: http://www.giata.de/en/products/for-travel-agencies-portals-and-affiliates.html • For tour operators • See complete list at: http://www.giata.de/en/products/for-tour-operators.html • For hotels • See complete list at: http://www.giata.de/en/products/for-hotels.html

  6. MultiCodes • GIATA Codes: • Individually identify over 329,000 specific hotels/ hotel complexes, including details for the location and country • Broker and Tour Operator Codes: • 5.3 million booking codes of tour operators and hotel brokers (GTA, Hotelbeds, Tourico, Miki Travel and many more) • Geocodes: • Geo - coordinates of over 276,000 top hotels • Hotel addresses: • Permanently updated by hand. Includes hotel’s name, address, telephone number and fax number. The address entry also includes any URLs and email addresses available. • GIATA MultiCodes: • GIATA Codes and optional GIATA Geocodes modules, as well as hotel addresses and details on affiliations to chains or groups • For travel agencies, portals and tour operators • Price: depending on the business volume

  7. CatPad • Catalogue booking via Apples' iPad • Over 1,000 printed travel catalogues of almost every notable tour operator in their original version in an iPad app with the corporate brand • Travel selection and direct booking • Easy booking - just one click to link to your IBE (Traveltainment, Traffics, Travel-IT etc) • For travel agencies and tour operators • Price: • Setup fee: EURO 1899 • Monthly licensing fee: EURO 289

  8. Extranet and Internet Hotel Guide • Cost-intensive search for travel offers in over 1,000 catalogues from more than 230 tour operators with over 650,000 travel offers • Multiple search: full text, hotel names, locations or booking code searches • Optionally can be enhanced into a bookable catalogue • External Hotel Guide • For: travel agencies - travel office staff and travel professionals • Price: EURO 9.90 /Month/Service Center • Internet Hotel Guide • For travel agencies - end users • Price: EURO 5.10 /Month/Homepage

  9. Translation Service • GIATA Translation Service • Hospitality-focused translation services for all types of tourism texts, including factsheets, hotel and place descriptions and catalogues • Danish, Dutch, English, French, German, Italian, Portuguese and Spanish; other languages on request • Other similar services: • GIATA and Pegasus Translation Services developed together with Pegasus Solutions • GIATA Localisation Service - context-specific localisation of websites, CRS interfaces and newsletters for the tourism industry • GIATA‘s unique translation tool: GITTE - tourist catalogue translation • For • Tour operators, travel agents, hotels • Price • dependents on,, the volume, the text type, the format and the language combination

  10. TOURIAS smartphone travel guide • Smartphone travel guide in both English and German for over 100 destinations • Useful information about countries and sights as well as nightlife and restaurant tips directly to their smartphone • For Phones and Android devices • Mobile travel guide can be offered free of charge or with customised design (with or without advertisements or additional premium functions) and integrated into the booking system. • For • tour operators, travel agencies, online booking portal • Price • ad-free version 59 EUR/Month

  11. TOURIAS tips&deals Hotel Guide • Individual iPhone hotel app • Hotel information in up to 11 languages • Customisation with hotel own branding • Available in app store • Contact details and reservation options by telephone, email and booking link • Apple Push Notification Service or SMS • Integrated reviewing tool for direct communication with guests • A travel guide, maps and weather forecast option included For hotels Price: 99 EUR/Month

  12. LikeScreen • Turn the people in the store or hotel into new Facebook fans. • For • Tour operators, travel agents, hotels • Price • Setup fee: EURO 499 • Monthly licensing fee: EURO 39

  13. myHotelRank • Online review management tool www.myhotelrank.com • Collect direct feedback from hotel guests • Reviews can be pushed on major review portals such as Tripadvisor, Trivago, HolidayCheck and Zoover • Price: Monthly licensing fee EURO 0.5 per room

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