html5-img
1 / 17

PROMOTE PRODUCTS AND SERVICES

PROMOTE PRODUCTS AND SERVICES. Complete Construction & Design. INTRODUCTION.

vivian
Download Presentation

PROMOTE PRODUCTS AND SERVICES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PROMOTE PRODUCTS AND SERVICES Complete Construction & Design

  2. INTRODUCTION • Continued success of Complete Construction & Design is based on the key principles boutique service with volume pricing. At Complete Construction & Design understanding how important it is to find the right designed home to suit you and your family for today and into the future.

  3. INTRODUCTION • The Master Builders Association awarded your ‘Thasos Home’ as the Best Custom Home Under $400,000.

  4. PROMOTION • we are promoting our company in Australia’s leading home show “The Building And Home Improvement EXPO” at Melbourne Exhibition Centre on 20-25 January, 2012.

  5. PROMOTION • Recognizing the need for quality, affordability and above all personal attention to the client’s needs as well as the project. If you are looking for a new home and want an exceptional home in design and construction or extension or renovation come and see us at the EXPO.

  6. PROMOTIONAL GOAL • Our promotional goal is to promote and position our company as architectural & contemporary finishes and fixtures are all designed to suit your lifestyle for today and into the future.

  7. MARKETING STRATEGIES • . Marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques--"smart media” such as communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums.

  8. MARKETING STRATEGIES • We will advertise our products in leading newspapers like Herald Sun, The Age and Leader. Electronic media will include radio (channels like fox FM, Nova and 3m) and television advertising on leading channels like Channel 7, Channel 9, SBS.

  9. MARKETING STRATEGIES • The company is planning to put posters in city area, busy areas of suburbs, main roads connecting to city, airport, shopping malls and also by mobile billboards. We are targeting high traffic areas and pedestrian hubs with chalk stencil. Targeting the urban environment and venues with strategically placed magnets.

  10. MARKETING STRATEGIES • Company is making a display house for prospective buyers to see how their home will look like when construction process is finished. Display house is been made of materials which are going to be used to build buyer’s home. Sales site will have posters, flags, panels etc.

  11. PUBLIC RELATIONS • Public relation activities will include media release by supporting local communities. Press conference will be held outlining our previous achievements. Our company is planning to adopt local parks in different suburbs and make people aware about environment and how can we all contribute to keep it clean. Customer recreational activities will be planned like organizing a marathon or walk for community welfare and gifts will be distributed.

  12. BUDGET • Our company has set a budget of under 300,000 dollars. • Electronic and traditional Media=$150,000 • Design=$70,000 • Public relation Activities=$80,000 • Overall=$300,000

  13. PREPARATION • Contract for posters and billboards will be given to ‘Madness Media’ company who will make Signs, billboards, wall panels, banners, etc. Posters and all kinds of sales documents will be provided by ‘Marco Printers’.

  14. BOOKING • Free site survey and inspection will be provided. Free sets of design, free 3D designs, free CD-ROM and free professional cleaning service will be provided

  15. CASH BACK POLICY • Company will try its level best to reward the customers who will provide bulk business to the company based on a scale. More you spend more you will get back. • Where the contract price is over 250,000, the company refunds 15,000 • Where the contract price of over 260,000, the company refunds 16,000 • Where the contract price of over 270,000, the company refunds 18,000 • Where the contract price of over 280,000, the company refunds 20,000

  16. SERVICES • Companies have a large showroom and a long list of fixed suppliers which ensure constant and quality supply. • The company has more a team of 500 professional construction personnel and company will not engage contract workers and subcontractors.

  17. SERVICES • With so many new exciting materials available in the building industry today the possibilities are endless, building your extension, new home or renovation is only limited by imagination. Each project is delivered by a dedicated, experienced and professional team striving for the best possible finished product.

More Related