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Information Seeking & Value Change in Online Learning. Robert F. Brooks Doctoral Candidate Florida State University. Post-Decisional Dissonance*. What-Have-I-Done Syndrome Chosen Something Unpleasant Rejected Something Pleasant Motivated to Minimize Dissonance

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information seeking value change in online learning

Information Seeking & Value Change in Online Learning

Robert F. Brooks

Doctoral Candidate

Florida State University

post decisional dissonance
Post-Decisional Dissonance*
  • What-Have-I-Done Syndrome
    • Chosen Something Unpleasant
    • Rejected Something Pleasant
  • Motivated to Minimize Dissonance
    • Increase Desirability of Chosen
    • Decrease Desirability of Un-chosen

*Festinger, L. (1957). A theory of cognitive dissonance. Stanford: Stanford University Press

reducing dissonance
Reducing Dissonance
  • Seek Consonant Information
  • Increase Value of Chosen
research questions
Research Questions
  • Change in value of distance learning?
  • Change in information-seeking behavior?
methodology
Methodology
  • Pilot Study
  • IS Master’s Degree at FSU
  • 30 Students out of 40 in Summer 98
  • 68-Item Online Questionnaire
  • 5-Point Likert Scale
  • Wilcoxon Signed Ranks Test
discussion
Discussion
  • Enrollees’ Remorse
    • Increase Desirability of DL
    • Seek Information about DL
  • Dissonance Reduction Activities
    • Provide Information After Enrollment
    • Provide Interaction Opportunities
future research
Future Research
  • Larger Sample (Normal Distribution)
  • Longitudinal Study
  • Value-Behavior Relationship
  • Opinion Leaders
    • Identification
    • Role
  • Forms of Information
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