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Positioning the Future

Positioning the Future. NWPCA’s Future’s Research Project 2012. Industry Issues. Lumber pricing/availability Nail pricing Competition from alternative materials Internal competitive pricing OSHA regulations USDA/APHIS state/county/municipal quarantines ISPM 15 regulations

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Positioning the Future

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  1. Positioning the Future NWPCA’s Future’s Research Project 2012

  2. Industry Issues • Lumber pricing/availability • Nail pricing • Competition from alternative materials • Internal competitive pricing • OSHA regulations • USDA/APHIS state/county/municipal quarantines • ISPM 15 regulations • FDA regulations • Labor shortages • Employment regulations • Customer awareness and understanding their increased demands • Footprint changes – stringer to block • Pallet pools • Health insurance cost

  3. Positioning the Future NWPCA’s Future’s Research Project 2012

  4. Positioning for the Future Bruce Scholnick President & CEO National Wooden Pallet and Container Association A Workbook To Jump Start Your Creative Engine Exercise Book

  5. People get stuck by focusing on efforts to try and fix what is wrong instead of working toward what they truly want.

  6. A + B…n C

  7. Criteria for Criteria M = Must D = Desirable B = Bonus Criteria consist of statements that form a matrix which, taken together: M = Accurately capture the collective thoughts of our industry; M = Are realistic; M = Define the specific significant requirements for policy efficacy, M = Define parameters related to management, development, programs, expertise and finance; M = State all/only relevant data in a minimum number of statements; M = Point to at least one way to start; M = Provide a framework for judging and improving ideas;

  8. Criteria for Criteria M = Must D = Desirable B = Bonus And each of which, taken alone: M = Is consistent within itself and within the criteria context; M = Is realistic; M = Is rated and ordered in relation to its perceived importance; M = Is concise; M = Is specific, avoiding ranges, and D+= Is a positive statement/definition

  9. How long before commercialization Cost of entry Cultural match Industry vs. individual entry New venture or add-on to existing business Labor intensity Amount of govern/regulatory interaction Amount of competition Mature or emerging market Level of risk tolerance Steepness of learning curve Margin requirement Market demand Raw material availability Funding source Technology availability Other barriers to entry Key Issues for Criteria Development

  10. Market Opportunity • New market for wood/wood-based byproduct • Wood pallet enhancement • Alternative transport logistics • Process improvement/efficiencies • Pallet handling equipment • Something totally new

  11. Project Team (Evaluative) • Setting Criteria • Evaluation Opportunity Areas

  12. Group Session (Creative) • Developing concepts • Developing ideas

  13. Children Tire dealers Intermodal containers specialists Grocery stores Logistics experts End-users DC operators Truckers/truck industry Chemists Heat treatment experts Machine manufacturers Energy providers Landfill specialists Package designers Forestry Mulch/landscape material Military Fumigators Weight loss specialists Future Panels

  14. Future Panels • Extruders • Plastic industry • Material scientists • Structural engineers • Magnetic engineers • Aeronautical engineers • Carnival ride/Disney ride inventors • Airport designers • Saw mills • Biofuel providers

  15. Timetable • March – Florida • October –Texas Annual Leadership Conference & Expo Recycling and Packaging Conference & Expo

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