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Audio Wire

This report by Sercan Findik and Konstantin Dudeck analyzes the current performance of Audio Wire's online presence. It identifies key issues such as poor website design, suboptimal sales conversion rates, and ineffective customer attraction strategies. Recommendations are made to improve website functionality, aesthetics, and customer service, emphasizing the need for an appealing and user-friendly online shop. The conclusion highlights the importance of a complete website relaunch to attract more customers and boost sales, ultimately ensuring long-term success.

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Audio Wire

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  1. Audio Wire Improving the online experience By Sercan Findik & Konstantin Dudeck Group 8

  2. Content • Analysis of current situation • Sales • Website • Recommendations & Advices • Vision of new Website • Conclusion

  3. The company • Lack ofsophisticated Internet medium (webshop is bad) • No sufficientsales • Customer attractionnotoptimal

  4. Sales Conversion Rate

  5. Sales Conversion Rate Website is the problem !

  6. Issues of Current Website • Design • not attractive • unprofessional • Navigation/Usability • not user friendly • no service • Content • no discounts • no registration button Boring !

  7. Solution Content Design Functionality Attract Customers

  8. Improvements • Navigation Get high on resultsthrough search engines like Google  make yourselfhighlyavailable • Appeal  Needsto look attractiveand catch the customer’seye • Functionality Most important thatyourwebshopfunctionsproperly • Service  After a customer has bought his/her product, trytoretaincustomers  more returningcustomers • Customizeproducts  originality, uniqueness

  9. Registration ABOUT US ONLINE SHOP SERVICE Special OFFER’S Audio Wire HIGH QUALITY SERVICE CLASSIC STYLE GOOD PRICE

  10. Progressestimation

  11. Conclusion Primary goal: • Create new website, relaunch • more customers, higher sales Focus: • Functionality keep itsimple • Design  simplecanalsobeattractive • Service  tryto keep customers

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