Sunglasses Do Not Have to be Expensive to Look Good Olympic Eyewear gets a lot of questions about how we can sell fashion sunglasses so cheaply. Such questions are based on the assumption that cheap sunglasses do not sell well on the retail market; that retailers would never buy from us because they know that cheap doesn't sell. But all those assumptions are wrong. In fact, the opposite is true. Sunglasses do not have to be expensive to sell. We have been in this business long enough to know that the two most important things to consumers looking for sunglasses are UV protection and good looks. Just about every manufacturer maximizes UV protection these days, so that's really a non-issue for most fashion sunglasses. Good looks are another matter. And just like you do not have to have a jacked-up price to sell, sunglasses don't have to be expensive to look good either. Need proof? Look no further than our inventory. We carry some very impressive brands including Air Force, Manhattan, CG, Giselle, and Nitrogen. Even our highest priced fashion sunglasses cost a fraction of what you would pay for comparable products from more expensive designer brands. Yet those more expensive products are no better than ours. It is All About Image When it comes to consumers and what they think looks good in a pair of sunglasses, it is all about the image they want to project. Well, guess what? The same goes for the retailers who sell those glasses. Retailers need to project the right kind of image to maximize sales. The right image will keep customers walking through the door. Our goal as a wholesaler is to offer products that help our customers project the kind of image that drives sales. Therefore, we put a lot of time and effort into finding the right fashion sunglasses.
We look for styles that are up-to-date with the latest trends. We look for products that speak to retail consumers where they are, rather than forcing them to adopt an image they cannot be true to. We believe that we have achieved that goal, and continue to do so from year to year. If you are new to Olympic Eyewear, you may not fully appreciate how much our inventory has grown since the early days of our business. But it has. And with each passing year, we strive to get our hands on the newest and latest trends while cycling out those that do not sell anymore. Customers Want Value Another lesson we have learned over the years is that customers want value. We will not argue that there are some people who won't buy a pair of fashion sunglasses unless these cost hundreds of dollars and have an A-list designer's name on them. But those customers are truly the minority. The average adult looking for new sunglasses doesn't want to spend that kind of money. What they do want is a pair of fashion sunglasses that look good, offer adequate UV protection, and will not break a few hours after they leave the store. We know what customers want in fashion sunglasses. As a retailer, you can trust that you will be able to meet your customers' demands by selecting products from our vast inventory. Indeed, our inexpensive sunglasses are only cheap in their wholesale pricing. They are not cheaply built with little to no attention to craftsmanship. As a retailer, never forget that fashion sunglasses don't have to be expensive to look good. They also don't have to be expensive to sell. Give your customers good looks and adequate UV protection at a reasonable price and they will be happy.