Case Study on 5 Hour Energy Drink Case Study on 5 Hour Energy Drink 5 Hour Energy drink is a very popular nutritional supplement that has actively been working to distance itself from the energy drinks that you typically find. Though they have been marketing like crazy, people have been having trouble negating the reputation that comes along with other things branded as an “energy drink”. The company has since changed its strategy entirely, seeking to avoid those who are “addicted” to energy drinks and gearing towards energy-starved adults with energy needs, such as stay-at-home moms, athletes, alertness-critical job holders, and those who work non-traditional schedules or long shifts. The drink you can get at every gas stop may have finally broken through to the world on their nutritional value. No-Crash, No-Jitter Energy Solution If you’re looking for an energy drink alternative to things like Monster, 5 Hour Energy Drink may be your solution. The product is small with less sugar than most energy drinks, a strategy intended to avoid the sugar crash that often comes with these types of drinks. The drink isn’t meant for teenagers just guzzling down a high energy, high sugar drink. It’s for the working professional, adults who need the energy rather than children simply seeking a sugar high. You can take the drink anytime of the day, whether you’ve just woken up, had lunch, enjoyed a workout, played sports, spent some time travelling, or are spending the weekend on a lot of activity. The formula chosen for the energy drink is fairly simply: a blend of B vitamins, and amino acids. You get a dose of caffeine, four calories, and no sugar or herbal stimulants. Many people love the smaller drink since you can slam it back, and get to work. It can be taken anywhere, and stored anywhere without the need for refrigeration. You can use the beverage as a great coffee replacement to avoid coffee stains, and to save on time. You can purchase a stock of 5 hour energy drink from your local gas stop, as well as from vitasave.ca, where you can purchase in bulk and save a ton at the same time.