PepsiAmericas’ Enterprises Wen, Wei
Introduction • PepsiAmericas generates $2.97 billion in revenues yearly. • The supplier of Pepsi Co products has over 15,000 employees and 365,000 customers.
Introduction • The challenge facing PepsiAmericas was the integration of its enterprise systems. • The company chose to implement a PeopleSoft ERP solution to enable it to deliver top-line growth and superior customer service through improved selling and delivery methods using standard processes along with proven technology.
Numerous products, distribution gaps, and lost promotion opportunities-----new strategy • It needed real-time access to enterprise information and seamless integration between its systems. • Real-time customer informtion for its telemarketing agents to be able to effectively do their jobs. • Telemarketing agent to understand if the customer has any issues or needs based on what’s going on with the account.
One of the biggest benefits of the PeopleSoft ERP solution was that it provided complete integration between PepsiAmericas’ front-office and back-office systems. • This integration allowed tel-sell agents to gain a clear picture of customers and their relationship with the company. • More readily see additional sales opportunities.
PopsiAmericas also implemented PeopleSoft’s supply chain management component to automate its inventory accounting • Product inventory accounting is done at period end automatically. It provides much greater control of the data and has shaven one to two days off our close. • Its divisions have to send and revceive product transfers within the system, so there is much tighter control on the activity, and the data is more accurate.
Overall benefit from PeopleSoft ERP solution • Convert disparate sales systems to a single, integrated Internet application solution. • Integrate computer telephony for tel-sell/pre-sell methodology. • Deliver a 360-degree view of entire customer base.
Overall benefit from PeopleSoft ERP solution • Improve customer distribution and profit poential. • Simplify the issue resolution process. • Provide more accurate and timely deliveries of products. • Reduce product inventory close time by one to two days.
Question 1: How have core ERP components helped PepsiAmericas improve its business? • Provide more accurate and timely deliveries of products. • Convert disparate sales systems to a single, integrated internet application solution.
Question 2: How have extended ERP components helped PepsiAmericas improve its business? • Supply chain management automate its inventory accounting.( Reduce product inventory close time by one to two days.) • Customer relationship management: Deliver a 360-degree view of entire customer base; Improve customer distribution and profit potential. • E-business: Complete integration between front-office and back-office system. (tell-sell method)
Question 3: Explain how future ERP systems wil help PepsiAmericas increase revenues. • The line between ERP, SCM, and CRM will continue to blur as ERP vendnor broaden the functionality of their product suites and redefine the packaging of their products. Internet: Organization integrate data and process Interface: Customizable employee browser Wireless technology: Handheld devices achieve anywhere-anytime paradigm.
Question 4: Assess the impact on PepsiAmericas’ business if it failed to implement the CRM component of its ERP system. • It will not provide an integrated view of customer data and interactions allowing organizations to work more effectively with customers. • Decrease customer loyalty and retention and an organization’s profitability.
Question 5: Review the different components in Figure B10.6. Which component would you recommend PepsiAmericas implement if it decided to purchase an additional component? • Customer relationshp management • Enterprise performance management • Human capital management • Service automation • Supplier relationship management • Supply chain management
Current Information PepsiAmericas has a current Overall Rating of C (Neutral). Power Rating (77) is high; appreciation potential (31) is low. PepsiAmericas Inc has neutral Growth/Value characteristics -- its appeal is likely to be to investors neutral towards Income. PAS is of low investment quality. Current annual total return performance of 43.7% is upper quartile. Current 5-year total return performance of 4.2% is slightly below median.
Current Information Today, PepsiAmericas has deployed Thinque MSP for Field Sales to automate PepsiAmericas' pre-sales process. To date, 150 of PAS' 1,000 account sales managers have been equipped with the Thinque MSP Pre-sales Module running on Symbol Pocket PC devices. PepsiAmericas information technology and business leaders worked side-by-side with Thinque Systems' engineering department to determine the specific application requirements and final features and functionality of this next-generation, robust, mobile sales force automation tool.
Work cited • http://www.allbusiness.com/electronics/computer-equipment-handheld-computers/5805426-1.html • http://reports.finance.yahoo.com/w0?r=34905027:1