Earn a pay check every two weeks Car Salesmen sell 10 cars and gets a \$1000 bonus. Gambling

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# Earn a pay check every two weeks Car Salesmen sell 10 cars and gets a \$1000 bonus. Gambling

## Earn a pay check every two weeks Car Salesmen sell 10 cars and gets a \$1000 bonus. Gambling

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##### Presentation Transcript

1. 2-6 Obj: I will participate in an experiment on shaping and chaining#1: Schedules of Reinforcement Matching • Earn a pay check every two weeks • Car Salesmen sell 10 cars and gets a \$1000 bonus. • Gambling • Get a detention after 3 tardies. • Waiting for the doctor to see you for an appointment. • Watching Jersey Shore every Thursday. • Waiting to be asked to Homecoming • Getting 3 bathroom passes for the term at 10 points E.C. each. Variable Ratio Fixed Interval Fixed Ratio Variable Interval

2. The opposite side of the animal training spectrum… • Unlike Kobayashi vs the bear…

3. Shaping follow-up • Bonus experiment? • Write a new prompt that your partner will need to do on a piece of paper (separate) • Trade your prompt to a different group for their experiment • #2: Describe how the experiment modeled shaping and chaining.

4. Entry Task: 02-07Obj: I will differentiate 2 methods of learning • #1: Using your book, define observational learning • #2: Define latent learning • #3: Make a box diagram (like a Venn, but boxes)comparing the two methods with 2+ items in each side

5. Latent and Observational Learning • 1. Observational Learning • Childfriendly.org http://www.youtube.com/watch?v=L11s56ALon0 • Bobo • http://www.youtube.com/watch?v=lCETgT_Xfzg • #4: How does childfriendly.org’s ad demonstrate OL? • #5: Do you think the Bobo-style experiment would apply to more than just children? Why?

6. 24 #6

7. #7

11. 02-08 OBJ: I will describe the basics of motivational psychology • #1A: How have advertisements changed over the years? • #1B: How can you “break through the clutter”? • PAPER IS DUE TODAY! You have until 11:59 PM tonight to get it submitted to my email: jeffrey.pitner@d300.org • Cover Page: 1 Full page: Sources (works cited)

12. Other references and inclusions • Celebrity Apprentice: Australian Gold Spray • https://www.youtube.com/watch?v=Yl06f3ts7mg • Coca Cola: World Cup Commercial • https://www.youtube.com/watch?v=6C4g60-45Kc

13. Last year, Oprah gave a trip to the audience… Where?

14. What causes us to do what we do? • Motivations?

15. /

16. CH 13.1 Motivation

17. Humanistic Psych: Maslow’s Hierarchy of Needs

18. Motivation Commercial Notes • Watch the commercial and analyze how different psych concepts are met • 4: Axehttps://www.youtube.com/watch?v=PjzGaSQX0iU Instinct Drive Reduction Sociocultural Hierarchy of Needs • 5: Snickers:K(1,2) 6: Snickers K2: • http://www.youtube.com/watch?v=P7XcBLv6ow8 https://www.youtube.com/watch?v=JPYDcFdHtDA Drive Reduction Hierarchy of Needs Humanistic Sociocultural • 7: Nissanhttps://www.youtube.com/watch?v=VdYWSsUarOg Humanistic

19. Woman smelled axe on the man, and was drawn to it automatically after her rescue Leaves fireman for astronaut for love

20. Nis san • Humanistic Theory: Describe how each is met • Basic Needs: Appear to be met by his appearance. • Safety: Nice home, Not mauled by polar bear. • Belonging: A part of a global effort to save the environment. "Shift the way you move“ • Esteem: Feel good about splurging on new technology. "Innovation for the planet, innovation for all“ • Self Actualized: Global Citizen pursuing a better world for themselves and others.

21. P34 Motivation Commercial App. • ENTRY TASK 09/08 in your group… decide what product you will make a commercial for (can be real or made up) • A. List three theories of motivation you could use, how, and why they are in your commercial. • (Instinct, Drive reduction, Sociocultural, Incentive/Operant Conditioning) • B. Explain what levels of Maslow's Hierarchy of Needs your product meets. • Afterwards… more commercials

22. Derren Brown • 1. What is the product? • 2. How were the marketers manipulated? • 3. What is your evaluation of the manipulation? • DnB’s

23. P37 Color Psychology Notes • Make a splotch (blob) for 9 colors on the left side of P37 • Leave a few lines between the blobs for later writing • After you have copied all the colors onto P37, write a few words to describe things that you associate with that color • Ex: = Fruit, soccer, feeling refreshed