2-6 Obj: I will participate in an experiment on shaping and chaining#1: Schedules of Reinforcement Matching • Earn a pay check every two weeks • Car Salesmen sell 10 cars and gets a $1000 bonus. • Gambling • Get a detention after 3 tardies. • Waiting for the doctor to see you for an appointment. • Watching Jersey Shore every Thursday. • Waiting to be asked to Homecoming • Getting 3 bathroom passes for the term at 10 points E.C. each. Variable Ratio Fixed Interval Fixed Ratio Variable Interval
The opposite side of the animal training spectrum… • Unlike Kobayashi vs the bear…
Shaping follow-up • Bonus experiment? • Write a new prompt that your partner will need to do on a piece of paper (separate) • Trade your prompt to a different group for their experiment • #2: Describe how the experiment modeled shaping and chaining.
Entry Task: 02-07Obj: I will differentiate 2 methods of learning • #1: Using your book, define observational learning • #2: Define latent learning • #3: Make a box diagram (like a Venn, but boxes)comparing the two methods with 2+ items in each side
Latent and Observational Learning • 1. Observational Learning • Childfriendly.org http://www.youtube.com/watch?v=L11s56ALon0 • Bobo • http://www.youtube.com/watch?v=lCETgT_Xfzg • #4: How does childfriendly.org’s ad demonstrate OL? • #5: Do you think the Bobo-style experiment would apply to more than just children? Why?
A. Brainstorm: What interests do you have or what problems do you have? • B. What type of product could add to your interest or solve your problem? • C. Why should your product be bought? • What do you want your product to mean or feel like for your buyer? • D. How will your product break through the clutter? • E: Is there a product already out that could solve your problem (from A)? What is it? • Discuss with your group
Which product is better? • Palmolive http://www.youtube.com/watch?v=p1oXhCwjQhI • Dove http://www.youtube.com/watch?v=jWD0co3qFpI • Solvolhttp://www.youtube.com/watch?v=fIOLQ9e8GVc
Ad comparison • Mac ad https://www.youtube.com/watch?v=AtvloPFYocw • PC (Windows) ad https://www.youtube.com/watch?v=-JAO5OMptTM
02-08 OBJ: I will describe the basics of motivational psychology • #1A: How have advertisements changed over the years? • #1B: How can you “break through the clutter”? • PAPER IS DUE TODAY! You have until 11:59 PM tonight to get it submitted to my email: firstname.lastname@example.org • Cover Page: 1 Full page: Sources (works cited)
Other references and inclusions • Celebrity Apprentice: Australian Gold Spray • https://www.youtube.com/watch?v=Yl06f3ts7mg • Coca Cola: World Cup Commercial • https://www.youtube.com/watch?v=6C4g60-45Kc
What causes us to do what we do? • Motivations?
Motivation Commercial Notes • Watch the commercial and analyze how different psych concepts are met • 4: Axehttps://www.youtube.com/watch?v=PjzGaSQX0iU Instinct Drive Reduction Sociocultural Hierarchy of Needs • 5: Snickers:K(1,2) 6: Snickers K2: • http://www.youtube.com/watch?v=P7XcBLv6ow8 https://www.youtube.com/watch?v=JPYDcFdHtDA Drive Reduction Hierarchy of Needs Humanistic Sociocultural • 7: Nissanhttps://www.youtube.com/watch?v=VdYWSsUarOg Humanistic
Woman smelled axe on the man, and was drawn to it automatically after her rescue Leaves fireman for astronaut for love
Nis san • Humanistic Theory: Describe how each is met • Basic Needs: Appear to be met by his appearance. • Safety: Nice home, Not mauled by polar bear. • Belonging: A part of a global effort to save the environment. "Shift the way you move“ • Esteem: Feel good about splurging on new technology. "Innovation for the planet, innovation for all“ • Self Actualized: Global Citizen pursuing a better world for themselves and others.
P34 Motivation Commercial App. • ENTRY TASK 09/08 in your group… decide what product you will make a commercial for (can be real or made up) • A. List three theories of motivation you could use, how, and why they are in your commercial. • (Instinct, Drive reduction, Sociocultural, Incentive/Operant Conditioning) • B. Explain what levels of Maslow's Hierarchy of Needs your product meets. • Afterwards… more commercials
Derren Brown • 1. What is the product? • 2. How were the marketers manipulated? • 3. What is your evaluation of the manipulation? • DnB’s
P37 Color Psychology Notes • Make a splotch (blob) for 9 colors on the left side of P37 • Leave a few lines between the blobs for later writing • After you have copied all the colors onto P37, write a few words to describe things that you associate with that color • Ex: = Fruit, soccer, feeling refreshed
1. Identify Color and add notes about colors to your sheet. 2. Rotate with your group. 3. Brainstorm colors for your commercials.
P38 Colors Application • Chantixhttps://www.youtube.com/watch?v=3hp_y0wDFz0 • Parody: http://www.hulu.com/watch/317024 • For the commercial listed above, • List colors seen, and other senses targeted in the video • What do the colors mean to you?