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The Power of Radio Advertising: Reach Millions of Consumers Nationwide

Radio is a powerful medium, reaching 225 million Americans each week, including 92% of Millennials. It influences consumer behavior significantly, with 74% of listeners retaining what they hear. Radio drives 32% of listeners to search online for products. Each week, it reaches 89% of Americans shopping for goods, and significant percentages in categories like apparel and technology. With over 10,000 stations and rising, radio continues to expand. Connect with listeners through our free proposals at no obligation.

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The Power of Radio Advertising: Reach Millions of Consumers Nationwide

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  1. Why do a radio feature release? Reach millions of listeners nationwide

  2. Radio Reaches 225 Million Americans Each Week Age 12+ Radio reaches 93% of Americans • Source: Radio Advertising Bureau (2012)

  3. Radio reaches 92% of Millenials

  4. Listeners retained 74% of what they listened to on the radio

  5. Radio initiates 32% of listeners to do an online search based on something they heard. Top Product Categories researched online: Electronics 53% Apparel 41% Appliances 32%

  6. Radio has an influence in consumer shopping • Every week, Radio reaches 89% of Americans who shop for consumer goods. • Top Product Categories purchased in the past year: • Apparel 90% • Sporting Goods 90% • Household Items/Furniture 89%

  7. Radio reaches 89% of Americans who use a Professional Service

  8. Radio reaches 90% of Americans whose household plans to buy or lease a new automobile in the next year

  9. Radio reaches 90% of Americans whose household has a home mortgage

  10. Top Technology Products: MP3 Player 93% iPad 92% Video game system 92% Radio reaches 91% of Americans whose household plans to buy a new technology product in the next year

  11. Radio reaches 88% of Americans whose household contributed to an organization/cause Top Organization Categories: • Arts/Cultural 90% • Environmental 89% • Political 88%

  12. Radio continues to grow • As of 2012 there are 10,802 commercial radio stations, an increase of 36 from 2011

  13. Connect to online radio listeners through social networks • Online radio accounts for 36% of the country’s social networking audience

  14. Free Demo • We offer proposals at no cost or obligation • info@napsnet.com • www.napsinfo.com • 800-222-5551

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