Identifying Your Goals What channels and influencers you target will depend greatly on your goals. Want to drive product awareness among female millennial customers? Focus on Instagram influencers. Want leads for a B2B product? Target influencers on LinkedIn instead.
Finding Influencers Once you have a clear understanding of your own goals, you can start the marketing process by making an initial shortlist of influencers. This can be a difficult process because of the expansive nature of influencer marketing. From YouTube to blogs, there are thousands of influencers spread across multiple channels, all with varying degrees of influence and following.
Mega, Macro, and Micro-Influencers These are influencers with a massive following, often in excess of 1M on large channels such as Instagram. You can think of them as celebrities in their own right. Most people who are active in their industry would recognize them by name.
Influencer Marketing Channels YouTube, blogs, Instagram, Facebook – any platform where someone can build a following is open to influencer marketing. The easier the platform is to access, and the larger its user base, the bigger the scale of the influencer’s following.
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