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Developing a website involves a lot of research. You also must keep in mind the requirements and demands of your clients. However, it is also important to proactively incorporate some very essential aspects without which a website would not have the capability of running smoothly
Presented By: Priya
The three major elements to integrate into the WordPress site
Developing a website involves a lot of research.
You also must keep in mind the requirements and demands of your clients.
However, it is also important to proactively incorporate some very essential aspects without which a website would not have the capability of running smoothly.
Therefore, while setting up a WordPress site, you should be keeping the following elements in mind, which, if integrated shall lead to the higher exposure of the website.
Before diving into the actual task of website building and integration, you must take care of the following factors. Ask your client the following questions:
Who is the target audience?
Is the business type, product or service based?
Does the business cater to business professionals or just householders?
Will the website require a blog section?
Will the website need an out-and-out e-commerce utility?
The three major elements that you would want to integrate into the WordPress site of your clients are as follows:
Behavior of audience
How visitors came to know about the site
How the client wishes to convert them into long-term customers
Website Audience tracking
When you build a site, it is imperative that you install Analytics to it, in order to keep a track of traffic visiting the site every day, how much of the visitors are getting converted into customers.
Google Analytics is also a great way of making note of the following factors:
Audience type: With Google Analytics integrated into a WordPress, it becomes easy for the operator of the website to understand if the right kind of audience is visiting the site or not.
Behavior of audience:You can track easily which page link they click on after they are directed to the home page. Also, you can also observe how long a visitor stays on a specific page of your site and if he or she clicks on any anchor text or performs any actions.
How visitors came to know about the site: Google Analytics helps you understand how visitors are moving into your site. You can keep a record if it was a click on an advertisement or an organic search result that prompted them to visit the site
How the client wishes to convert them into long-term customers: Ask your client what he thinks could make customers convinced about buying products or services from the site. Accordingly, you can develop marketing strategies and utilize Google Analytics in the best way possible.
Website Audience tracking:With the aid of Facebook Pixel, you will be able to track users and visitors who are exploring your website by simultaneously being logged on to Facebook.
Conversion Tracking:When customers click on a product and make a purchase, some sites take the users to a custom completion page. This page acts independent of any advertisements, as they are track able.
Standard Events:This feature is the most recent addition in Facebook Pixel. You need to cleverly use codes to make it run, but it helps increase your conversion rate by a very high margin.
When you work on a WordPress site, you must make it a point to integrate email marketing software tool into your website.
This helps increase conversion.
When visitors come to your site, you display a customized welcome screen after some time of their stay on the site, which also offers them a free consultation guide or a free webinar.
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