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Digital Marketing Agency (2)

SEO Concepts in Digital Marketing<br>Search Engine Optimization (SEO) is the process of optimizing websites to improve their visibility on search engines like Google, Bing, and Yahoo. The goal is to rank higher in search results and drive organic (unpaid) traffic to a website.<br><br>Key SEO Concepts:<br>On-Page SEO<br><br>Optimizing website content and structure for search engines.<br>Key elements include:<br>Keyword Research u2013 Finding relevant search terms.<br>Title Tags & Meta Descriptions u2013 Optimized page titles and descriptions.<br>Headings (H1, H2, H3) u2013 Structuring content properly.<br>Image Optimization u2013 Using alt ta

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Digital Marketing Agency (2)

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