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Exclusive Networks Iberia Q1-Q2. Marketing Plan (Q2: April-May-June). Workshops for Partners (VIP) UTM (Sophos) – Madrid & Webinar Modern Malware ( FireEye ) – Lisbon and Barcelona DDoS (Arbor) – Madrid Mobility / MDM ( MobileIron ) – Madrid Mobile Security ( Zscaler ) - Madrid

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marketing plan q2 april may june
Marketing Plan(Q2: April-May-June)
  • Workshops for Partners (VIP)
    • UTM (Sophos) – Madrid & Webinar
    • Modern Malware (FireEye) – Lisbon and Barcelona
    • DDoS (Arbor) – Madrid
    • Mobility / MDM (MobileIron) – Madrid
    • Mobile Security (Zscaler) - Madrid
  • Certification Courses / Training for Partners
    • Palo Alto Networks
    • Infoblox
    • AerohiveNetworks
  • Pre-sales Exclusive Sessions (Portfolio EXN)
    • Bull (10 Pre-Sales)
    • Telefónica(35 Pre-Sales)
marketing plan q2 april may june1
Marketing Plan(Q2: April-May-June)
  • Vendors Workshops for Partners
    • NutanixBreakfast Meeting (April, 17th) – Madrid. Just for prospect Partners
    • Imperva Update (May, 9th) – Madrid & on-line. Just for Imperva Partners
  • PartnerMeetings
    • Aerohive Networks – TBC (May-June)
    • Palo Alto Networks - TBC (May-June)
    • Sophos - TBC (May-June)
    • Mobile Ecosystem Roadshow (mix Partners and End Users)
    • Presentation at asLAN 2013 (April, 10th - 11th) : Tradeshow, Conference, Press Meeting, stand with documentation…
    • Barcelona Seminar (May, 16th)- end users and partners
    • Lisbon Seminar (May, 29th)- end users and partners
    • Madrid Seminar (June, 6th)- end users and partners
marketing plan q2 april may june2
Marketing Plan(Q2: April-May-June)
  • Tradeshow: asLAN 2013 (Association of suppliers of network systems)
      • Mobile Ecosystem Official Presentation
      • Mobile Security – Zscaler
      • How to design a WiFi network for mobile environments – Aerohive
  • Seminars end user oriented/ co-participation with partners
    • Aiuken “DDoS & Security” (FireEye, Imperva and Arbor) - Madrid
    • Acuntia “Security Event” (Arbor and Palo Alto Networks) – Santiago C.
    • S21Sec “APTs Protection” (FireEye) – Madrid and Bilbao
    • MDTel “DB Security” (Imperva) – Madrid
    • Glintt “FW Administration and Audit” (Tufin Tech.) – Lisbon
    • DianaTorres “Mobility: Management and Security” (MobileIron) – Seville
    • DianaTorres“Network Automation” (Infoblox) – Seville
    • Exis-TI “Mobility and NG FW” (Aerohive, MobileIron & PAN) - Madrid
    • Fujitsu – NG Threat Protection (FireEye) – Madrid
marketing plan q2 april may june5
Marketing Plan(Q2: April-May-June)

E-mailing Campaigns

Regional Promotions

  • 3-4 e-mailings per week
  • 13.000 Spain
  • 3.500 Portugal
best ideas
Best Ideas
  • Focus: Technology instead of the Product
  • Limited registrations (max.10)
  • Educational
  • 1-2 active partners involved after each meeting
  • 180 Followers in 4 months
  • 445 Tweets (5 tweets per day)
  • Great tool to keep our partners updated
  • Great platform to catch up with the latest news and trends
slide10
Start of dispatch - 29th October 2012
  • Database Size:
    • 12.640 contacts (Partners & End Users)
  • E-mailing Open rate:
    • 2.424 contacts
  • Survey Link Open rate:
    • 28 contacts
  • We’ve got 14 valid answers in the survey
  • (5 End Users and 9 Partners)
  • Results:
  • “A” Risk Level Reports – 1
  • “B” Risk Level Reports – 8
  • “C” Risk Level Reports – 5
  • Start of dispatch - 17th November 2012
  • Database Size:
    • 4.026 contacts (Partners)
  • Webinar Link Open rate:
    • 56 contacts
  • We´ve got 17 Webinar Attendees (ALL PARTNERS)
slide11
Start of dispatch - 21st March 2013
  • Database Size:
    • 13.669contacts (Partners & End Users)
  • E-mailing Open rate:
    • 2.397 contacts
  • Documents Link Click rate:
    • 38 contacts
  • Survey Link Click rate:
    • 19 contacts
  • We’ve got 2 valid answers in the survey
  • (Both Partners)
  • We’ve got 9 document downloads
  • (8 partners and 1 End User)
  • Start of dispatch - 4th April 2013
  • Database Size:
    • 13.821 contacts (Partners & End Users)
  • Documents Link Click rate:
    • 24 contacts
  • Survey Link Click rate:
    • 48 contacts
  • We’ve got 4 valid answers in the survey
  • (3 Partners and 1 End User)
  • We’ve got 3 document downloads
  • (2 partners and 1 End User)
slide12
Follow Up
  • These are the results of the follow up :
  • Follow up Calls
  • 21 Follow up calls
  • Qualified Leads
  • 2 End Users (Mapfreand Euskaltel)
  • 3 Partners ( Powernet, Satec and Telefónica)
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