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SEM1 4.08 A - Promotion

SEM1 4.08 A - Promotion. PE - Employ sales-promotion activities to inform or remind customers of business/product PI – Identify “out-of-the-box” sales promotion ideas for SEM

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SEM1 4.08 A - Promotion

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  1. SEM1 4.08A - Promotion • PE - Employ sales-promotion activities to inform or remind customers of business/product • PI – Identify “out-of-the-box” sales promotion ideas for SEM • Implement ticket sales campaign (internet, contests/giveaways, pre-promotion of campaign, video scoreboard announcements, sports/sponsorship partnerships)

  2. Sales Promotion • Stimulation of sales - achieved through contests, discounts, giveaways, special offers, and similar activities • Sales promotion is a major part ofSEM • The industry is highly competitive so you must be creative • Customers have endless possibilities to spend money (disposable income) • Helps customers decide to spend that money with your company over the competition • Sales Promotions – “Out-of-the-box” • No particular technique or methods – Unique & unusual! • Using regular methods = inside the box! • http://www.youtube.com/watch?v=DUcMFg2tAOQ • http://www.youtube.com/watch?v=40lqbL4fd3Y

  3. Out-of-the-box STEPS • STEPS: • Prepare for inspiration • Know target market • Knowing your competition • means taking their ideas and improving on them • Brainstorming • Determine incentive • "What does this sales promotion offer to customers?" • A chance to save money? A free sample or gift? • Determine delivery • Deciding how to "package" the incentive so the customer can receive it • A coupon? A contest? A special event? • Determining how to get the work out • deciding how you will let your customers know it

  4. SEM1 4.08 Activity • Students will work in groups of 5 • The event is an AK varsity softball game vs. Butler • Each student must brainstorm with other students in their group and come up with one “out-of-box” promotion to encourage more students to attend softball games • Group must submit 5 promotions in PPT format • Remember to include all aspects of the promotion (ads, contests, on-line social network, etc) – show examples

  5. Ticket price strategies • Scaling the house • Pricing tickets differently based on • Location of seat • Time of purchase • % of tickets pre-sold • Yield management pricing • Maximize revenue for venues with limited capacity • Venues with limited seating price tickets differently to have greater revenue potential • Ease of purchase • On-line • Telephone • Customers have immediate access to the tickets

  6. Ticket sales campaign • Sales campaign to encourage the sale of tickets to a certain event • Implementation - must consider: • Immediate accessibility • Consumers expect to order and pay for tickets right away – immediate gratification – tickets in hand • Theme • Make the campaign unique and stand out • Technology • Most consumers purchase on the internet • Making this option available will increase sales

  7. SEM1 4.08 Activity Article Activity : • Students read and reviewselections from an article about unique ticket sales promotion and work in groups of 4 and create their own ticket sales campaigns • Students should include all promotional aspects (ads, contests, social network campaign, etc.) – creativity and professionalism are the keys!! • You will present this to the class • You will answer questions about each selection

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