Best Google Ads | Digital Marketing | Web Design Company in Noida

1. VINDHYA PROCESS SOLUTIONS Visit us at : https://www.vindhyaprocess.com Mail us at : info@vindhyaprocess.com

2. Services Offered WEB DEVELOPMENT AND DIGITAL MARKETING Visit us at : https://www.vindhyaprocess.com Mail us at : info@vindhyaprocess.com

3. Web Development • Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. What is a website? A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Why it is important ? By having an online presence through your website, you are able to reach more consumers. A website gives you a higher number of potential customers to create a relationship with. If internet users don’t find web, they will seek out for competitors who have websites. What is required for having a website? For a website one should have a Domain name. It is your website name where Internet users can access your website. For running on internet you will require its hosting. Web hosting is a service that allows organizations and individuals to post a website onto the Internet. Their computer will then connect to your server and your web pages will be delivered to them through the browser.

4. Web Domain Web Hosting

5. Steps for Website Development

6. Digital Marketing • What is Digital marketing? It is the use of the Internet, mobile devices, social media, search engines and other channels to reach consumers. It helps in making your business having strong online presence. By just having a website and leaving it like that may not bring much traffic and visitors to your site. Some analysis of business is important. Who are the audience to tackle? What to do so that they can be converted to customers? These all questions can be solved by digital marketing. Using this technique of marketing can reach an enormous audience in a way that is both cost-effective and measurable. There is a global reach at lower cost. Digital marketing makes it simple to target the exact audience. Focusing on the specific target audience increases both customer satisfaction and revenue. • •

7. Why Digital Marketing is important Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper. Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time, if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing. Digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally. Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online.

8. Services we offer in Digital Marketing Email Marketing Cost per click (CPC), Pay per click (PPC), CPM (Cost per impressions) Analytics Search Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Affiliate Marketing

9. Email Marketing - The practice of sending various types of content to a list of subscribers via email to grow your email list, come up with engaging campaigns that drive conversions, campaigns. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers. and set up effective mailing

10. Analytics – To study past data to research trends, events, performance, scenario of the user. This improves business by gaining knowledge to improvements or changes. The time user took on the site, source of traffic from where the user came. The complete details of analysis can be done.

11. Search Marketing – The process of gaining traffic and visibility from search engines through paid and unpaid efforts. Lot of efforts and proper keyword selection is the main criteria in search marketing. SEO Search Engine Optimization (SEO) ensures that the website shows up in online searches. There are On-page SEO and Off-Page SEO. On-Page SEO has internal linking. Selection of keyword is very important to get the ranking in search engines. Proper selection of keyword s will be done and link building will be provided for ranking in search engines. Off-Page SEO has external linking. Writing a blog, article and create back links on other sites.

12. Search Marketing – The process of gaining traffic and visibility from search engines through paid and unpaid efforts. Lot of efforts and proper keyword selection is the main criteria in search marketing. SEM Search Engine Marketing (SEM) Search Engine Marketing- Buying traffic through paid search listings. • PPC (pay-per-click)/CPC(Cost-per-click) - It is a model of internet marketing in which advertisers pay a fee each time one of their ad is clicked. You can buy visits to your site. A campaign is made and payment is made to list ads for your site at the top and right of the search listings. You can also earn by displaying ads on your website and will be paid whenever someone clicks on them. • CPM (cost-per-thousand impressions) - Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

13. Social Media Marketing – Social media platforms to connect with your audience to build your brand. increase sales and drive website. For this there should be great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram,Twitter, LinkedIn, Pinterest, YouTube,and Snapchat.

14. Affiliate Marketing –The process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. This is a type of marketing where you pay for conversions rather than traffic. You pay them a percentage of the profits every time you gain a sale from these sources. Affiliate marketing is a type of modern-day version of door-to-door sales.

15. Clients 1. Edelwesis – Diigtal Marketing – Email Marketing, Bulk Scanning of KYC Forms and Facebook Marketing. SBRL Trading Pvt. Ltd. – SEO, Google Ads Fashionite – Lead Generationand EmailMarketing Dot Confiscan India Pvt Ltd – Website Designing and SEO Others – Google Ads for Selling of Parrots and Bulldogs- Target Location USA and Canada, Service Providers for Home Appliances – TargetLocation Chennai, Tamil Nadu, India 2. 3. 4. 5. Readwhat are clients say https://www.vindhyaprocess.com/testimonial

16. Certificates • Google Certificates • Google Ads certification • Google Analytics • Facebook Certificates • Business Manager • B2B Marketer • Facebook Marketing • HubSpot • Email Marketing • Inbound Marketing • Content Marketing

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