Technical Models for Health Promotion. Why conventional Hygiene Education does not change behavior?. Fallacy 1. Universal hygiene messages can be given Based on the belief that knowledge of the planners and educators is always superior to the people. Fallacy 2.
Universal hygiene messages can be given
Telling people what to do solves the problem
When people know about health risks they take action
Any improvements are equally useful
People adapt their lifestyle to local circumstances and develop their insights and knowledge over years of trial and error
1. Preventing faeces from gaining access to the environment;
2. Handwashing, after defecation and before touching food;
3. Maintaining drinking water free from faecal contamination.
When learning, people remember 20% of what they hear, 40% of what they hear and see, and 80% of what they discover for themselves.
- Hope and Timmel 1984:103)
Social learning theory is derived from the work of Gabriel Tarde (1843-1904) which proposed that social learning occurred through four main stages of limitation:
SOCIAL CAPITALIntegrated Model of Communication for Social Change (IMCSC)
An iterative process where ‘community dialogue’ and “collective action” work together to produce social change in a community that improves the health and welfare of all its members.