1 / 15

Specialty Glitter Sprays

Specialty Glitter Sprays. Glitter is Everywhere. An opportunity to grow our set. Why Glitter?. Popular in the crafting community Holiday season opportunity. Why Glitter?. Our competitors have a variety of Glitter options for consumers

vilhelm
Download Presentation

Specialty Glitter Sprays

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Specialty Glitter Sprays

  2. Glitter is Everywhere

  3. An opportunity to grow our set Why Glitter?

  4. Popular in the crafting community • Holiday season opportunity Why Glitter?

  5. Our competitors have a variety of Glitter options for consumers • Perfect for holiday greenery, wedding centerpieces, ornaments, room decor, scrapbook pages, cards and kid’s crafts Why Glitter?

  6. Glitter • High intensity glitter formula for a multi-dimensional effect • Ideal for home décor and craft projects • Use on metal, wood, wicker, glass, ceramic pottery, Styrofoam, paper and more • Non-clogging, high quality formula • Skus: Silver, Gold, Red, Clear • Size: SSPR in 10.25 oz fill • MSRP: $6.99 • Timing: late July 2012 • Status: Production mid-June

  7. Crafters will be enticed by Rust-Oleum’s latest offering

  8. Non-Clogging Formula: • The #1 complaint regarding Glitter is clogging. • It’s extremely important that our Glitter paint provides a positive, non-clogging spray experience. Consumer Needs and Trends: Non Clogging Formula

  9. Comments about Krylon

  10. Consumer Needs and Trends: Excellent Coverage

  11. Krylon Glitter Blast Krylon Glitter Glitter Competitive Set Design Master’s Glitter

  12. Non-clogging glitter formula • Excellent coverage • “3D” look • Adhere to many surfaces used in the craft market • Plastic • Metal • Wood • Wicker • Glass • Ceramic • Pottery • Styrofoam • Paper Glitter Spray Paint Strategy

  13. Specialty Brand • In-store placement • Building a new category Glitter Branding

  14. Social Media Explosion

More Related