Good to Great. Ch 9: From Good to Great to Build to Last. Sterling Rose Justin Simpson Krista Wells Gwen Singleton Wayni Hebert. Four Conclusions. Jim Collins co-authored â€œBuilt to Lastâ€ They compared their findings from â€œBuilt to Lastâ€ and â€œGood to Greatâ€ and formed 4 conclusions.
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Ch 9: From Good to Great to Build to Last
Ex. Walt Disney - preserve “Disney Magic”, creative imagination, attention to detail
McDonalds- Quality, Service, Cleanliness and Value, honesty and integrity.