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Jeopardy. Personal Selling. Marketing Concept. Ch. 1 Misc. Job Opps. Ch. 2 Misc. Q$100. Q$100. Q$100. Q$100. Q$100. Q$200. Q$200. Q$200. Q$200. Q$200. Q$300. Q$300. Q$300. Q$300. Q$300. Q$400. Q$400. Q$400. Q$400. Q$400. Q$500. Q$500. Q$500. Q$500. Q$500.

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Presentation Transcript
jeopardy
Jeopardy

Personal Selling

Marketing Concept

Ch. 1 Misc.

Job Opps

Ch. 2 Misc.

Q$100

Q$100

Q$100

Q$100

Q$100

Q$200

Q$200

Q$200

Q$200

Q$200

Q$300

Q$300

Q$300

Q$300

Q$300

Q$400

Q$400

Q$400

Q$400

Q$400

Q$500

Q$500

Q$500

Q$500

Q$500

Final Jeopardy

100 question from personal selling

$100 Question from Personal Selling

The major promotional method used by American businesses.

100 answer from personal selling

$100 Answer from Personal Selling

What is personal selling?

200 question from personal selling

$200 Question from Personal Selling

A collection of techniques, practices, or methods you use when you are face-to-face with a customer.

300 question from personal selling

$300 Question from Personal Selling

Includes information, services, ideas and issues.

400 question from personal selling

$400 Question from Personal Selling

According to Patricia Seybold, author of the “Customer Revolution”, this group has taken control of our companies’ destinies.

500 question from personal selling

$500 Question from Personal Selling

A series of creative improvements in the sales process that enhances the customer experience.

500 answer to personal selling

$500 Answer to Personal Selling

What is value-added selling?

100 question from marketing concept

$100 Question from Marketing Concept

Product orientation is replaced by a customer orientation.

100 answer from marketing concept

$100 Answer from Marketing Concept

What is the marketing concept?

200 question from marketing concept

$200 Question from Marketing Concept

Need identification is achieved through effective communication between the salesperson and the customer.

200 answer from marketing concept

$200 Answer from Marketing Concept

What is consultative selling?

300 question from marketing concept

$300 Question from Marketing Concept

To achieve a marketplace advantage by teaming up with another company whose products fit well with your own.

300 answer from marketing concept

$300 Answer from Marketing Concept

What is a strategic selling alliance?

400 question from marketing concept

$400 Question from Marketing Concept

The decade that the partnering concept became popular.

500 question from marketing concept

$500 Question from Marketing Concept

Relationship strategy, product strategy, customer strategy and presentation strategy

500 answer to marketing concept

$500 Answer to Marketing Concept

What are the four broad strategic areas of the strategic/consultative selling model?

100 question from ch 1 misc

$100 Question from Ch. 1 Misc.

Product, price, place, and promotion.

100 answer from ch 1 misc

$100 Answer from Ch. 1 Misc.

What is the marketing mix?

200 question from ch 1 misc

$200 Question from Ch. 1 Misc.

Advertising, public relations, sales promotion, and personal selling.

200 answer from ch 1 misc

$200 Answer from Ch. 1 Misc.

What are the divisions of the promotion element?

300 question from ch 1 misc

$300 Question from Ch. 1 Misc.

The strategy that establishes, builds, and maintains quality relationships.

300 answer from ch 1 misc

$300 Answer from Ch. 1 Misc.

What is the relationship strategy?

400 question from ch 1 misc

$400 Question from Ch. 1 Misc.

What strategy involves developing one or more objectives for each sales call.

400 answer to ch 1 misc

$400 Answer to Ch. 1 Misc.

What is the presentation strategy?

500 question from ch 1 misc

$500 Question from Ch. 1 Misc.

Another name for customer relationship management (CRM)

500 answer to ch 1 misc

$500 Answer to Ch. 1 Misc.

What is sales automation?

100 question from job opps

$100 Question from Job Opps

A person who processes reservations, accepts orders by phone and handles customer complaints.

100 answer from job opps

$100 Answer from Job Opps

What is a customer service representative?

200 question from job opps

$200 Question from Job Opps

A salesperson who relies almost totally on telephone orders and follows a strict timetable of customer contact.

200 answer from job opps

$200 Answer from Job Opps

What is an inside salesperson?

300 question from job opps

$300 Question from Job Opps

A salesperson who interacts with new customers and current customers.

300 answer from job opps

$300 Answer from Job Opps

What is a field salesperson?

400 question from job opps

$400 Question from Job Opps

A salesperson who develops goodwill and stimulates demand for products.

400 answer to job opps

$400 Answer to Job Opps

What is a detail salesperson?

500 question from job opps

$500 Question from Job Opps

A salesperson who has good technical understanding of their products and customer needs.

500 answer to job opps

$500 Answer to Job Opps

What is a sales engineer or application engineer?

100 question from ch 2 misc

$100 Question from Ch. 2 Misc.

Buyers are less accepting of female salespeople—True or False.

200 question from ch 2 misc

$200 Question from Ch. 2 Misc.

Factors that provide psychological rewards.

200 answer from ch 2 misc

$200 Answer from Ch. 2 Misc.

What is psychic income?

300 question from ch 2 misc

$300 Question from Ch. 2 Misc.

The abbreviation for business to business sales.

400 question from ch 2 misc

$400 Question from Ch. 2 Misc.

The type of salesperson who would sell fashion apparel, personal computers and recreation vehicles.

400 answer to ch 2 misc

$400 Answer to Ch. 2 Misc.

What is a retail salesperson?

500 question from ch 2 misc

$500 Question from Ch. 2 Misc.

Corporate-sponsored training, training provided by commercial vendors, certification studies, and college and university coursework

500 answer to ch 2 misc

$500 Answer to Ch. 2 Misc.

What are the four sources of sales training?

final jeopardy question

Final Jeopardy Question

Adopt the marketing concept, value personal selling and assume the role of problem solver.

final jeopardy answer

Final Jeopardy Answer

What are the three prescriptions for developing a personal selling philosophy?