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Ciao Commerce Division

Ciao Commerce Division. E-Commerce Sales. Company Overview. Number 1 Shopping Portal in Germany and Number 2 in the UK*. Ciao is one of Europe’s leading shopping portals with websites in: UK Germany France Italy Spain Netherlands Sweden.

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Ciao Commerce Division

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  1. Ciao Commerce Division E-Commerce Sales www.ciao.co.uk

  2. Company Overview Number 1 Shopping Portal in Germany and Number 2 in the UK* Ciao is one of Europe’s leading shopping portals with websites in: UK Germany France Italy Spain Netherlands Sweden *regarding to the latest Nielsen/NETrating figures www.ciao.co.uk 2

  3. > 14.2 million Unique Visitors* > 19 million Visits* > 50.3 million Page Impressions* > 11.1 million Unique Visitors > 15.1 million Visits* > 40.5 million Page Impressions* > 8.5 million Unique Visitors* > 11.1 million Visits* > 28 million Page Impressions* Europe‘s Shopping-Community At A Glance* Europe‘s Shopping-Community At A Glance* Traffic Statistics > 7.1 million Unique Visitors* > 8.3 million Visits* > 19 million Page Impressions* > 51.7 million Unique Visitors* > 68 million Visits* > 178 millionPage Impressions* > 8.4 million Unique Visitors* ~ 11.8 million Visits* > 33 million Page Impressions* > 1.7 million Unique Visitors* > 2 million Visits* > 5.4 million Page Impressions* ~ 419.000 Unique Visitors* > 480.000 Visits* > 1.5 million Page Impressions* *Omniture www.ciao.co.uk

  4. Ciao and Microsoft • Ciao – MSN Shopping Channel www.ciao.co.uk

  5. Ciao and Microsoft • Ciao – The Bing Shopping Channel www.ciao.co.uk

  6. Ciao and Microsoft • Ciao – Bing Visual Search www.ciao.co.uk

  7. Ciao and Microsoft • Ciao – Bing Visual Search – Instant answer www.ciao.co.uk

  8. Ciao and Microsoft • Ciao – Bing Visual Search – Instant answer – Ciao Product Page www.ciao.co.uk

  9. Ciao Reviews • “86% of consumers always read online reviews before making purchasing decisions.” (Kudzu.com survey of 600 users, December 2008) • “The majority of UK Ciao users are looking for opinions on products and services.” Ciao: Brand Positioning And Reasons For Use” Facit, 2009 • “94% of Ciao users read online review before making purchasing decisions” Ciao: Brand Positioning And Reasons For Use” Facit, 2009 www.ciao.group.com www.ciao.co.uk

  10. Ciao Reviews OFFLINE SHOP REVIEWS • User Reviews • OWN BRAND PRODUCT REVIEWS • BRANDED PRODUCT REVIEWS • ONLINE SHOP REVIEWS www.ciao.co.uk

  11. Ciao Reviews • User Reviews www.ciao.co.uk

  12. Existing Clients Ciao has over 480 partners in the UK including..... www.ciao.co.uk 12

  13. Partnership Opportunities AttractiveAdvertising Environment for Online Merchants www.ciao.co.uk

  14. Partnership Opportunities AttractiveAdvertising Environment for Online Merchants • Price Comparison • CPC based - £0.20 - £0.35 • Integration of a product feed • Product Level Link • CPC based • Deep link and brand creative • Product page placement • Products are either “Matched” to existing products or “Mapped “ into search categories. • Any size of feed can be integrated and optimised for high conversions. • Conversions improve with better FEED QUALITY. • No upfront fees or costs. • Quick integration process. • Complemented by other placements. • Product Offer link • Premium placement within our product pages • CPC based • Great way to push traffic/sales • Landing Page • Own branded page on Ciao! • Special/notable offers from client • Tenancy Based • Newsletters • Sent to our online community of over 500’000 users • Great Branding • Tenancy Based • Premium Product Box • Prominent position within our category pages • Great way to push traffic/sales • CPC based www.ciao.co.uk

  15. Partnership Opportunities Price Comparison www.ciao.co.uk 15

  16. Partnership Opportunities Requirements -80x30 Creative -Text – max 50 characters -Deeplink -CPC based – typically £0.10 more than PC -Alternative to advertising, with direct response. Product Level Link www.ciao.co.uk 16

  17. Partnership Opportunities Landing Page • Requirements: • 6 to 9 products, which are looking to be pushed • Deep links • Image links • Promo text (150-500 characters • Client logo • Product descriptions • Shipping details • Rotated on MSN www.ciao.group.com www.ciao.co.uk 17

  18. Partnership Opportunities Newsletter Sponsorship • Requirements: • 2 to 3 products which are looking to be pushed • Client logo • Deep links • Promo text • Tenancy based www.ciao.co.uk 18

  19. Partnership Opportunities Product Offer Link • Requirements: • Deep link • Image link • Logo • 50 to 100 characters of promo text • CPC based www.ciao.co.uk 19

  20. What does this mean for your Business? Ciao‘s Strategic Objectives • Entering into a Ciao e-Commerce partnership is a great way of increasing your online sales and improving the exposure of your company’s online brand • Ciao’s consumer reviews means users are more informed prior to clicking out, therefore ensuring traffic quality is typically higher than other Price Comparison Sites • The structure of the Ciao website is designed with the specific goal of delivering the best possible ROI for our clients, not to generate the best revenue for us • Over 90% of Ciao users are regular online shoppers meaning your products are only displayed to consumers looking to buy • Simply put, Ciao will generate Revenue for you! www.ciao.co.uk 20

  21. Your Contact at Ciao Tom HydeHead of e-Commerce UKCiao Commerce Division, Microsoft LTD 2nd Floor16 Dufours Place, SohoLondon, W1F 7SPUnited Kingdom Phone +44 (0) 203 425 1551 Fax +44 (0) 207 681 2094 tom.hyde@microsoft.comwww.ciao-group.comwww.ciao.co.uk www.ciao.co.uk 21

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