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IMPORTANCE OF COLOR PSYCHOLOGY IN DIGITAL MARKETING
INTRODUCTION TO COLOR PSYCHOLOGY Color psychology is an important part it can help you connect with your audience and influence their behavior.
IMPORTANCE OF COLOR PSYCHOLOGY IN DIGITAL MARKETING determine what you want your audience to feel; choose a color that makes them feel that way; and then use that color in your marketing materials.
CHOOSE A COLOR There is no single color is the best in increasing conversion rates on a website. However, research shows that when a color stands out, it ultimately performs better.
DIFFERENT COLORS AFFECTS ON AUDIENCE BEHAVIOUR Blue makes people feel calm and relaxed. Yellow makes people feel excited and energetic. Red can make people feel angry or aggressive.
CREATE A BRAND PALETTE Brand colors are a palette of around five to ten colors They strategically choose their color based on their branding and marketing intitatives.
COLORS USED BASED ON INDUSTRY Food Industry choose warm colors that draw attention and evoke appetite such as red, orange, yellow. green promotes food brands for nutrition and connection
Health and wellness industry chooses color blue to signify cleanliness, trustworthy and responsibilty. other options are green for nature and orange comes up with vitality and energy
CONCLUSION Color psychology offers a lens through which to view colors and their emotional associations. This can be a vital for anyone working in branding, design, marketing or fashion, as it can help in right colors.
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