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What is Web 2.0 & Who Cares, Anyway? Shel Israel June 8, 2006

What is Web 2.0 & Who Cares, Anyway? Shel Israel June 8, 2006. A Crossroads. #1 Traditional Command & control; customer alienation #2 Clueful : community power; Community power. What is Web 2.0 ?.

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What is Web 2.0 & Who Cares, Anyway? Shel Israel June 8, 2006

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  1. What is Web 2.0 & Who Cares, Anyway? Shel Israel June 8, 2006

  2. A Crossroads #1 Traditional Command & control; customer alienation #2 Clueful: community power; Community power

  3. What is Web 2.0 ? • ‘I don't like ‘Web 2.0’ because I think it has a subtext of "here we go again."  For those who rode the bubble up and down, that's unnerving. --Chris Shipley • ‘Web 2.0 refers to the technology & framework, the really dull stuff.’ --Charlene Li • ‘It’s what we call the current bubble & the next crash.’ -- Doc Searls

  4. Web 2.0 Tools • Blogs • Podcasts • VideoBlogs • Wikis • TBD

  5. Websites, reverse order, links, comments, unfiltered Blog Features

  6. Conversations, Not Tech 2 guys on a fence; from cave to web 2.0; one-to-many; WOM on steroids

  7. Who’s blogging? Why? 42 million; Globals, home offices, kids. sharing; wisdom; personal brand

  8. What’s different? Publishable, findable, viral, syndicatable, linkable

  9. Trends 75K new blogs daily, 1.2 m new posts daily; 1 post per second; corp watchers, toe-dippers & abandonment

  10. Web 2.0 Features • Control moves from organization to community • Companies enable; people share • Products & services free or very cheap • Usually built on open source • Internet-based distribution, sales, support, marketing, collaboration, recruiting etc. • Companies can locate anywhere

  11. Some Examples • Riya • EnglishCut • Krugle • BlueRidge • La Fraise

  12. The promise geography ireelevence; community power; flat world tour;

  13. Summary Taller & thinner? Wisdom; more trusted and closer to your customers

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