Importance of IP to Hong Kong Creative Industry. Gino Yu [email protected] Talk Summary. Without IP protection, there is no creative industry Without a creative industry, manufacturing will forever be OEM Difficult to create and market brands, merchandising, etc.
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Cross promotional synergy
40% sold within the few weeks prior to release
Extends lifetime of IP
Sequels, video changing business of media
Technology today driven by entertainmentIntellectual Property Development