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How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business d

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How to start a business 101 by Mary t. vigil-tarazoff, Director And Victor Carbajal, Business advisor Small business development center- wnmu. Agenda. Getting it down on paper Finding your Identity Are your papers in order? Hired Hands Financing Lifelines.

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slide1
How to start a business 101by Mary t. vigil-tarazoff, DirectorAnd Victor Carbajal, Business advisor Small business development center- wnmu
agenda
Agenda
  • Getting it down on paper
  • Finding your Identity
  • Are your papers in order?
  • Hired Hands
  • Financing
  • Lifelines
getting it down on paper the business plan
Getting it down on PaperThe Business Plan
  • Introduction
  • Products and Services
  • Manufacturing and Operating Plan
  • Market Analysis
  • Sales Plan
  • Management Plan
  • Financial Analysis
finding your identity legal forms of business registration
Finding Your IdentityLegal Forms of Business Registration
  • Sole Proprietorship
  • General Partnership
  • Limited Partnership
  • Sub-Chapter S Corporations
  • Professional Corporations
  • Non-Profit Corporations
  • Limited Liability Company (LLC)
are your papers in order business registrations and regulatory issues
Are Your Papers in Order?Business Registrations and Regulatory Issues
  • Business Registration $25-$35
  • New Mexico Tax and Revenue Dept. (CRS-1 Filers Kit)
  • If Incorporating or Creating a Non-Profit Organization
    • New Mexico Public Regulation Commission- Corporations Department
hired hands everybody needs somebody sometime
Hired HandsEverybody Needs Somebody Sometime
  • Must determine what kind of employees the owner needs
  • Employee or Independent contractor
  • The New Mexico Dept. of Workforce Solutions
  • The U.S. Dept. of Labor
  • Employment Checklist in “Starting Out Guide”
financing knowing thy benefactor
FinancingKnowing Thy Benefactor
  • If financing is needed a loan package must be completed…
  • What is the total amount of Start Up Costs?
  • Cash flow projection sheets
  • Personal Financial Statements
  • Grants???
    • Department of Vocational Rehabilitation
    • Commission for the Blind
capital sources
Capital Sources
  • Accion
  • The New Mexico Community Development Loan Fund
  • Small Business Administration
  • Enchanted Land Certified Development Corporation
  • The Loan Fund
what is a green business
What is a GREEN Business?
  • Green businesses operate in ways that solve, rather than cause, both environmental and social problems. 
  • These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.
  • Socially Responsible

Green America Coop

green marketing11
Green Marketing
  • There are two types of marketing:
    • Green Business – Green Marketing
    • Regular Business – Marketing Green

Examples:

everything you do is marketing
Everything You Do is MARKETING
  • Your Name, Product or Service
  • Your Package Design (bus card/rack card/web/You )
  • Your Location
  • Media Publicity
  • Phone Message
  • Promotional Pieces (bus card/rack card/gift certificate, web, DVD, )
  • Customer Service
  • Employees—Walking Billboards
the key to marketing success
The Keyto Marketing Success
  • Find the right Message!
  • Use the right Media!
  • Deliver to the right Market!
10 ways to market green
10 ways to Market Green
  • Internet Marketing
  • Choose green suppliers
  • Recycle
  • Target market
  • Find sustainable ways
  • Operate a green business
  • Change consumers mind-set/habits green
  • Credibility-vision
  • Promote green lifestyle
  • Echo-packaging
marketing advertising your green business
Marketing & AdvertisingYour Green Business
  • Contribute to preserving or enhancing environmental quality—Think GREEN
  • Renewable energy
  • Smart/green electricity grids
  • Energy efficiency and green building
  • Bio-fuels
continued
Continued
  • Clean technology manufacturing
  • Recycling
  • Low-carbon transportation
  • Air and water quality
  • Sustainable agriculture
target marketing who wants needs
Target MarketingWho /Wants/Needs
  • Niche Marketing
  • Think Narrow
  • Know your customer
  • What media do they use?
2009 hot businesses and trends
2009 Hot Businesses and Trends
  • Websites to view: 
    • Trendwatching.com
    • Iconculture.com
    • Trendcentral.com
  • Blogs – technorati.com
  • E-content magazine – people want to be contacted by e-mail 
2009 hot businesses and trends22
2009 Hot Businesses and Trends

Green Businesses

  • Recycling – Green consultants
  • Green headhunters – finding people who are environmentally conscience to hire out.
  • Green janitorial supplies
  • Green construction and design companies

Food – Artesian foods

  • Gourmet chocolate. Bacon is the food of the year – “Bacon Chocolate”. The high end chocolate business is booming.
  • Vegetables – meatless meals, salad bars very popular
  • Functional food – “Vita Water”, wheat less foods.
  • Gourmet meals on wheels. Use a Streamline travel trailer to prepare and deliver.
  • User friendly chicken – wrapped chicken
  • Booze – beer, craft beer, microbrews, organic beer. Wine – green wine competition, lower price wine, wine in boxes. Tequila is very popular now.
2009 hot businesses and trends23
2009 Hot Businesses and Trends

Local food trends

  • Local food trends – Desserts, Paleta’s ( ice pops), brew pops, Pink Berry (sugarless yogurt).
  • Cup cake sales
  • Chewable Ice – stores are selling chewable ice. You can purchase chewable ice making machines. Icechewing.com.

People over 50

There are 4 million people age 85 and over.

  • Household items with large print (large print measuring cups, etc)
  • Home medical services
  • Senior services – transitional services
  • Emptying homes – holding yard sales, estate sales
  • Alzheimer’s patients – making products for them 

Kids and teens

  • College planning services – working as an independent doing research to match kids with schools including students with special needs.
  • Tutoring services for autistic children, high school athletes
  • Personal trainers for high school students for college, assisting in working toward and finding scholarships.
  • High school travel planning for school events
thank you
THANK YOU

Contact Information

WNMU Small Business Dev. Center

(575) 538-6320

Victor Carbajal, Business Advisor

[email protected]

Mary T. Vigil-Tarazoff, Director

[email protected]

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