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Announcements. If you’re one of the students working on the weather project, please see me after class.

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announcements
Announcements
  • If you’re one of the students working on the weather project, please see me after class.
  • If you have a final exam conflict, please e-mail me and I’ll try to reschedule a make-up exam. (If you’ve e-mailed me already, please e-mail me again, just to make sure that we can work something out.)
what s the point
What’s the point?
  • There are a number of industries that profit by tricking people
    • subliminal tapes
    • memory enhancing drugs
    • psychics
    • tarot card readings
    • media psychologists
what s the point4
What’s the point?
  • Why should psychologists care?
  • Many of the tricks that are used are designed to exploit people’s need to be understood, loved, and valued.
    • paying psychics to communicate with deceased loved ones
  • To the extent that people turn to these industries in order to meet their needs, they miss the opportunity to be helped by professionals who use scientifically validated techniques.
slide5
Today we’ll focus on two such industries, one rooted in the paranormal and the other astrology
  • Thousands of Americans turn to psychics and astrologers for advice on love, relationships, work, and child rearing.
  • What methods do these individuals use to understand the world? Are these methods similar to the ones we’ve discussed in this class? And, if not, how could the methods we’ve discussed in this class be applied?
psychic powers
Psychic Powers
  • Miss Cleo
    • late-night television psychic
    • (read the story on http://www.courttv.com/news/feature/cleo/misscleo_ctv.html )
    • Audio example: http://www.courttv.com/news/feature/cleo/script1.html
how does it work
How does it work?
  • Subcontractors, referred to as “bookstores,” recruit and train thousands of psychics
  • When the hotline is called, the call gets routed to the subcontractors, such as Nevada-based Buckwood Communications, who manage the psychics
slide13
Psychics are paid 14 to 24 cents per minute; 25 cents for obtaining an address and 10 cents for obtaining an e-mail address
  • Not much money, but whether the subcontractors route the calls to a particular psychic depends upon the psychic’s record for keeping people on-line

“We’re obliged to keep people on the line. We have to make things up, because we need the priority rating or we won’t get calls. It’s impossible. Last week, even though I had a 61-minute call, I didn’t get anything for six days”

        • South Florida psychic reader who worked for the agency that promotes Miss Cleo
how do these methods fare
How do these methods fare?
  • How do these methods compare with those discussed in this course?
  • What would it take to establish the validity of a psychic’s ability?
  • Are these methods (or the evidence derived from them) part of what is advertised?
astrology and horoscopes
Astrology and Horoscopes
  • Astrology is the study of how the planets and stars affect human affairs.
  • A horoscope consists of a geocentric map of the solar system at a given moment in time based on a person’s date, time, and place of birth.
astrology and horoscopes16
Astrology and Horoscopes
  • The calculations involved in constructing a horoscope are based on geocentric models of the solar system (i.e., earth is at the center).
  • The interpretation of horoscopes is based on manuscripts and texts passed down from generations. Many of these are authored by respected astrologers.
  • Many of the modern horoscopes that we are familiar with are highly simplified versions based on a person’s zodiac sign (e.g., Aquarius, Leo, Capricorn).
how do these methods fare17
How do these methods fare?
  • How do astrological methods compare with those discussed in this course?
  • What would it take to establish the validity of an astrological theory?
  • Are these methods (or the evidence derived from them) part of what is advertised?
testing astrology
Testing Astrology
  • What would it take to test astrological principles?
    • different astrologers should make similar predictions
    • the person types based on the Zodiac should be accurate
    • horoscope should be correct
how accurate are horoscopes
How accurate are horoscopes?
  • Horoscope class exercise
slide20

Aries March 21-April 19

Taurus April 20-May 20

What would your parents do in this situation? What would they want you to do? When in doubt, return to an old lesson. You know right from wrong, but the division between the two hasn't been so clear in a long time.

What would your parents do in this situation? What would they want you to do? When in doubt, return to an old lesson. You know right from wrong, but the division between the two hasn't been so clear in a long time.

Taurus April 20-May 20

Aries March 21-April 19

It's hard to peel back a so-called veneer when there are no seams or edges. The Taurus that everyone sees is the Taurus that they get. The well is overflowing, and the water is so very sweet.

It's hard to peel back a so-called veneer when there are no seams or edges. The Aries that everyone sees is the Aries that they get. The well is overflowing, and the water is so very sweet.