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Global Adult Tobacco Survey (GATS). Funded by Bloomberg Philanthropies. Survey objectives. To systematically monitor adult tobacco use – smoked and smokeless tobacco To track key tobacco control indicators of WHO FCTC recommended policies outlined in the MPOWER in [insert country name].

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Global Adult Tobacco Survey (GATS)


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global adult tobacco survey gats

Global Adult Tobacco Survey (GATS)

Funded by

Bloomberg Philanthropies

survey objectives
Survey objectives
  • To systematically monitor adult tobacco use – smoked and smokeless tobacco
  • To track key tobacco control indicators of WHO FCTC recommended policies outlined in the MPOWER in [insert country name]
slide4

Study population:

  • All [XX] residents aged 15 years and over, living in their primary residence prior to the survey date.
  • “A nationally representative sample” was used for the survey.
    • [XX] Households were identified
    • [XX] individuals aged 15 years and over completed the survey for an overall response rate of [XX] %
slide5

GATSincludes information on respondents’….

    • Background characteristics
    • Tobacco use
      • 2.1. Smoked tobacco
      • 2.2. Smokeless tobacco
    • Cessation – tobacco smoking and smokeless tobacco
    • Secondhand smoke
    • Economics – manufactured cigarettes
    • Media – manufactured cigarettes
    • Knowledge, attitudes & perceptions
    • Pictorial health warnings
tobacco use

Part 1

Manufactured cigarettes

Hand-rolled cigarettes

Tobacco Use

Other smoked tobacco

Smoked

Tobacco

Smokeless Tobacco

Snuff by keeping in month or by nose, chewing, betel quid with tobacco

number of tobacco use in 2009
Number of Tobacco Use in 2009

Tobacco Users [xx] million

(smoked and/or smokeless)

Tobacco smokers [xx] million

Smokeless Tobacco Users [xx] million

Overall Population aged 15 years and above is [XX] million

Note: some smokers use more than one type of tobacco product

tobacco use1

Number of Tobacco Users in 20[XX]

[XX] mil

Manufactured cigarettes

[XX] mil

[xx] mil

[XX] mil

Hand-rolled cigarettes

Tobacco Use

[XX] mil

Other smoked tobacco

[xx] mil

Smoked

Tobacco

Smokeless Tobacco

[xx] mil

Snuff by keeping in month or by nose, chewing, betel quid with tobacco

Note: some smokers use more than one type of tobacco product

percent of current tobacco users by gender
Percent of current tobacco users* by gender

Percent of adults > 15 years of age

* includes smokers and/or smokeless users

percent of current smokers by gender and smoking status
Percent of current smokers* by gender and smoking status

Percent of adults > 15 years of age

* This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes)

percent of daily smokers by geographic residence
Percent of daily smokersby geographic residence

Percent of adults > 15 years of age

percent of current smokers by type of smoked product
Percent of current smokers by type of smoked product

Percent of adults > 15 years of age

Note: some smokers use more than one type of tobacco products

percent of adults who used to smoke daily
Percent of adults who used to smoke daily

Percent of adults > 15 years of age

percent of smokers by age of initiation
Percent of smokers by age of initiation*

Percent distribution of ever daily smokers

Age of smoking initiation (years)

* Among ever daily smokers (ages 20 – 34 years)

percent of current smokeless tobacco users
Percent of current smokeless tobacco users

Percent of adults > 15 years of age

* Includes the sum of daily and occasional smokeless users

percent of current smokers and smokeless tobacco users who plan to or are thinking about quitting
Percent of current smokers and smokeless tobacco users who plan to or are thinking about quitting

Percent of adults > 15 years of age

in the past 12 months percent of smokers and smokeless tobacco users who attempted to quit
In the past 12 months, percent of smokers and smokeless tobacco users who attempted to quit

Percent of adults > 15 years of age

slide20
In the past 12 months, percent ofsmokers and smokeless tobacco users who were advised to quit by a health care provider

Percent of adults > 15 years of age

in the past 30 days adults exposed to tobacco smoke in
“In the past 30 days, adults exposed to tobacco smoke in…”

Percent of adults > 15 years of age

economics
Economics

Part 4

affordability of manufactured cigarettes
“Affordability” of manufactured cigarettes
  • [xx] insert currency/pack
  • [xx] insert currency/month
  • [xx] %
the five most popular brands last purchased by current smokers
The five most popular brands last purchased by current smokers*

Brand 1 Name

[xx] %

Brand 2 Name

[xx] %

Brand 3 Name

[xx] %

*Percent of adults > 15 years of age

(includes top 5 brands of manufactured cigarettes)

Brand 4 Name

[xx] %

Brand 5 Name

[xx] %

slide27
Media“noticed tobacco industry advertising and anti-cigarette messages on manufactured cigarettes in the last 30 days”

Part 5

tobacco industry advertising during the past 30 days adults noticed cigarette marketing at
Tobacco Industry Advertising “during the past 30 days, adults noticed cigarette marketing” at:
slide29
Anti-cigarette messages “during the last 30 days, adults noticed anti-cigarette smoking information” at:
effect of cigarette pack warning labels on

Current smokers

[xx] %

Noticed warning

label

[xx] %

Thought about

quitting because

of warning label

Effect of cigarette pack warning labels on..
percent of adults who believe that cigarette smoking causes serious illness
Percent of adults who believe that cigarette smoking causes serious illness

Percent of adults > 15 years of age

adults who believe smokeless tobacco use causes serious illness
Adults who believe smokeless tobacco use causes serious illness

Percent of adults > 15 years of age

percent of adults who believe that secondhand smoke causes serious illness in non smokers
Percent of adults who believe that secondhand smoke causes serious illness in non-smokers

Percent of adults > 15 years of age

pictorial health warnings
Pictorial health warnings

Part 7

Insert warning

label pictures here