3.05
Download
1 / 9

3.05 - PowerPoint PPT Presentation


  • 143 Views
  • Uploaded on

3.05. Develop content for use in marketing communications to create interest in product/business/idea. WRITE CONTENT for use on the WEBSITE. EFFECTIVE WEBSITE CONTENT. THE CONTENT OF A WEB SITE HAS A SIGNIFICANT EFFECT ON THE SUCCESS OF THE SITE. INTERESTING Relevant

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '3.05' - vicky


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

3.05

Develop content for use in marketing communications to create interest in product/business/idea


Write content for use on the website
WRITE CONTENT for use on the WEBSITE


Effective website content
EFFECTIVE WEBSITE CONTENT

THE CONTENT OF A WEB SITE HAS A SIGNIFICANT EFFECT ON THE

SUCCESS OF THE SITE

INTERESTING

Relevant

Link to more detailed pages for more information

EASY TO NAVIGATE

Information needs to be easily located

  • CONCISE

    • Space is limited

    • Break the text up:

      • Short sections

      • Many headlines

      • Bullet points

    • Get information as quickly as possible

    • Users will lose interest if too much text



Effective direct mail
EFFECTIVE DIRECT MAIL

GOAL: Generate a response, not a sale!

  • DESIGNED TO ATTRACT ATTENTION

    • Stand out from other mailings

    • Unique and Interesting

  • ENCOURAGE ACTION

  • PERSONALIZED

    • Addressed to specific individuals

  • TARGET A SPECIFIC MARKET


Strategies for effective direct mail
STRATEGIES FOR EFFECTIVE DIRECT MAIL

  • Develop more DETAILED COPY THAN IN PRINT ADVERTISEMENTS

  • Send to SPECIFIC MARKET SEGMENTS

    • NO MASS MARKETING

  • PERSONALIZE (Address the recipient by NAME)

    • NEVER ADDRESS TO A COMPANY (Dear “Dominos’ Customer”)

  • MEASURABLE

    • Include coupons or reply cards

    • Find out exactly how effective it was


Procedure of direct mail campaign
PROCEDURE of DIRECT MAIL CAMPAIGN

  • Choose your Product

    • What are you promoting this time?

  • Define your Customer

    • Define the TARGET MARKET that is going to be interested

  • Pick the List

    • Put together your DIRECT MAIL LIST

  • Design

    • Customers need to quickly connect with it

  • Print and Mail

  • Follow-Up and Document

    • Follow-up when you get a response

    • Document those customers for other campaigns

  • Repeat!


Direct mail formats
DIRECT MAIL FORMATS

  • Postcards

  • Catalog

  • Flyers

  • Larger Letter Envelopes

  • Letter Envelopes


You do
“You Do”

Create a direct-mail letter for alumni to attend a

MCHS-sponsored event

  • Decide on the event that MCHS is sponsoring

  • Define your Customer

    • Define the TARGET MARKET that is going to be interested

  • Pick the List

    • Put together your DIRECT MAIL LIST

  • Decide on the Format

  • Create the Design

    • How are you going to personalize it for each recipient?

  • Incorporate some type of Reply Card

  • Determine what the cost of postage is per letter

  • Determine the TOTAL COST (Cost per letter x How many letters)

  • Follow-Up and Document

    • How are you going to measure how effective your direct mail campaign is?

    • How are you going to follow-up with those who “acted”


ad