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IRRIGATION MYTH BUSTERS

This comprehensive guide dismantles common myths surrounding irrigation in California agriculture. It emphasizes the importance of effective communication and public relations in addressing misconceptions about water usage, sustainability, and agricultural practices. Insights from experts like Mike Wade highlight that while agriculture represents a significant portion of water usage, it’s essential to share accurate information and success stories that can reshape public opinion and policy. By leveraging documented sources and engaging with the community, stakeholders can advocate effectively for responsible water management and agricultural sustainability.

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IRRIGATION MYTH BUSTERS

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  1. IRRIGATION MYTH BUSTERS Identifying Game Changing Facts & Building the Case Mike Wade California Farm Water Coalition

  2. Public Relations in Agriculture • “If a young man tells his date how handsome, smart and successful he is – that’s advertising. • If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist,that’s marketing. • If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons

  3. California Water Overview • 2/3 water in the north • 2/3 of the population is in the south • About 1% of the population has a direct connection to agriculture

  4. “San Joaquin farmers waste water, study says” • Agriculture uses 85% of the state’s water • Crops grown are “surplus” crops • Farmers are causing surface and groundwater pollution • Water projects destroy the environment and deliver water to a few greedy farmers who waste it because it is cheap

  5. What Does the Audience Believe? • “If the public thinks you have a problem, you have a problem.” - SamraBufkinss

  6. All content can affect public opinion • News stories • Opinion pieces • Online comments • Advertising Exploiting California’s Drought

  7. Preparing Ready-to-Use Facts • “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” – Warren Buffet

  8. Use Documented Sources • University Studies • Government Reports • Public Opinion Surveys

  9. Getting Out in Front and Delivering the Message • “If you don't tell your story, someone else will.” – Unknown • Tell the public • Tell the media • Tell elected representatives • Tell your members

  10. Daily Communication – News Line

  11. Press Releases • Credible speakers • Member Communication • Social Media – 17,000 + • Facebook • Twitter • Instagram • Pinterest • Ally Development • Media Tours • Food Blogger Tours • Legislator Tours

  12. Assessment • “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of Doyle Dane Bernbach

  13. What have you accomplished? • Increased news coverage • Increased web site traffic • Increase in positive stories • Changing public opinion • Increased water supply and reliability • “Perseverance is not a long race; it is many short races one after the other.” – Walter Elliott

  14. Questions www.farmwater.org/inz www.farmwater.org

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