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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up. Roadblock number 1: the farmer “We have always done it that way”. The AAA program: practical solutions for sustainable quality coffee farming. Roadblock number 2: the consumer “Give me a break,

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Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

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  1. Leveraging Businesses for Conservation Removing the Roadblocks to Scaling up

  2. Roadblock number 1: the farmer “We have always done it that way”

  3. The AAA program: practical solutions for sustainable quality coffee farming

  4. Roadblock number 2: the consumer “Give me a break, I just want to drink my coffee”

  5. Sustainability as part of the Nespresso consumer experience

  6. Roadblock number 3: the company “There is no payback”

  7. Sustainability drives consumer satisfaction

  8. Roadblock number 4: the conservationists “Businesses are not interested”

  9. Nespresso AAA farmers Meeting Club members in New York We are proud to have been working with the Rainforest alliance for 10 years “It’s the most ambitious commitment ever to help smallholder coffee farmers achieve Rainforest Alliance certification and improve coffee quality” Chris Wille, Head of Sustainable Agriculture The Rainforest Alliance

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