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Local Lead Gen

Local Lead Gen. Ad Hustler & Amanda Orson. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Stats & Facts. 90% of consumer purchases are made within 20 miles of where people live or work ~Kelsey Group

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Local Lead Gen

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  1. Local Lead Gen Ad Hustler & Amanda Orson

  2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

  3. Stats & Facts 90% of consumer purchases are made within 20 miles of where people live or work ~Kelsey Group Spending on digital media for local advertising will grow about 19 percent through 2014 ~Clickz 75% of new-vehicle buyers in 2008 began their purchase with Internet-based research. ~J.D. Power & Assoc. 60% of all purchases begin with internet research. ~Pew Internet

  4. What Is It? Local lead gen is generating leads for local business through a variety of methods.

  5. Understanding Local Businesses Where Do They Spend Their Ad Dollars? Print (Mostly Newspapers) Radio Cable Direct Mail Outdoor Advertising Phone Book

  6. Why Don’t They Just Do It Themselves? Little to no knowledge about the net Complicated Can’t afford testing Don’t know where to start

  7. Secret Formula Targeted Traffic + LP = Leads Sell Leads For Profit

  8. Traffic Sources Search Engines (Paid) Search Engines (Content Network) Search Engines (Organic) Facebook Ads Myspace Ads ------------------ Independent Media Buys Network Media Buys GEOtargeting is KEY!

  9. Website Advantages LP vs Website Tracking Easy To Update Easier Testing You Maintain Control Domain Age Better QS For PPC LP Advantages

  10. Tracking Emails Mail Forwarders Hosted Forms (Logiforms • Wufoo) LeadMesh Phone Calls Tracking Numbers (Local or Toll Free)VoiceStar • 800Response • IfByPhone • MongooseMetrics Twilio • Google Voice

  11. Profession ServicesAccountants/CPAsFinancial PlannersConsultantsHR Specialists Real EstateRealtorsHome InspectorsHome AppraisersMortgage BrokersReal Estate InvestorsForeclosure/Short SaleMovers EventsFloristsCateringPhotography/VideographyDisc JockeysWeddingsLimousinePersonal Chefs MiscChild careVeterinariansPet groomersTattoo shopsKarate Health and beautyHair salonsNail salonsDay spasCosmetic SurgeryDermatologistsTanningChiropractorsDentalGymsPersonal TrainersWeight loss specialistsDieticiansMassage Therapists EducationPrivate schoolsTechnical training centersVocational training TravelTravel Agents (yep, they still exist)Small non chain hotelsResortsTimeshares Construction/Home ServicesAir Conditioning/HeatingHandymanHeating And CoolingHousekeeping/Maid ServicesPaintersPlumbersBathroom RemodelingKitchen RemodelingGeneral ContractorsPest ControlCarpet CleaningDecks & PorchesPools & SpasRoofingFencingLandscapingSidingFlooringLocksmithsGlass repairSecurity SystemsInterior DesignersHome Theater Services AutomotiveAuto dealersMotorcycle dealersAuto FinancingAuto RepairCar RentalWindow Tinting LegalLawyersDivorce LawyersBankruptcyPersonal InjuryEstate PlanningBusiness Formation InsuranceCarLifeHealthDentalIndependent AgentsAnnuities Proven Local Lead Gen Niches Chad From CDF Networks Is The Man

  12. Original Car Landing Page

  13. Revised Car Landing Page

  14. Revised Car Landing Page Results Total Ad Dollars Spent: $32,133Clicks: 19,537Email Leads: 852Phone Calls: 647Vehicles Sold: 68Approximate Vehicle Sale Price: $25,000Total Revenue: $1,700,000

  15. Sample Landing Page - HVAC

  16. Sample Landing Page – Used Cars

  17. Positives of LLG • Low Competition • Services Offered Often Times Fills a Consumer Need • True Business Model That Isn’t Going Away • Low Overhead and Initial Startup Cost • Service sells itself

  18. Negatives of LLG • Clients Are Stupid • Why Is My Ad Not Showing? • Small Businesses Cannot Close The Sale • Clients are Flaky • Clients are Needy • Lack Of Scalability/Lead Capping • Constant Innovation of Web Technologies

  19. Pricing Models Per Lead Per Sale Hybrid Management Fee Use Your Imagination

  20. Take Home Tips Facebook is amazing for demographic research. (Data doesn’t lie). Let the client say how much they can pay for the lead first, then negotiate if needed. Lead Spoilage; client needs to respond while customer is still in “buy mode”. Begin your business with your friends and contacts first; word of mouth works. Lots of room for client service upsells if you want it: Google Places management, SEO / SEM work, etc.

  21. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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