Knowledge Discovery
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Presentation Transcript
Knowledge Discovery In Currency Risk Management
Goal • Increase Profit • Reduce Cost of Settlements • Increase Customer Satisfaction • Reduce Bank Risk • Reduce Capital Requirements
Domain • FX Trading System Relational Database • 6000 Customers • 400,000 FX Transactions • Demographic Information • Credit Information • FX Marketing Desk Customer Info Database • Marketer • Relationship Manager • Pricing Information
Foreign Exchange Primer • Spots and Forwards • Swaps • Window Options and Draw Downs • Multi-currency Accounts • Settlements • Customer Credit • Bank Risk
Methodology Action Rules are discovered to meet our Goals. For Example: • Geography( Canada ) AND CreditLine( NO -> YES) • => customerRating( Average -> Good ) • Confidence = 100% • Support = 52 Customers
Methodology • Data Extraction • SQL • Statistical Attributes • Data Nominalization • SQL • Range Mapping based on Domain Knowledge and Visualization • Data Reduction • SQL • 6,000 Customers to 2,500
Methodology • Rosetta • Reducts • Association Rules • Filtering
Methodology • Custom Application • Flexible versus Static Attributes • Association Rule combination • Filtering
Results • Spot-rating is Strongly correlated to the decision Attribute. • Spot-rating as flexible attribute ( 1058 Action Rules ) • Spot-rating as static attribute ( 99 Action Rules ) • Improving Spot-rating improves Customer-rating
Results • Some Customers would be more profitable by doing business with a CRM Interface Partner • 120 Supporting Customers • Static • Spot-rating = GOOD • Swap-volume = NONE • Flexible • primaryDealsrc( Direct -> (9 other partners) • Decision • BAD -> AVERAGE
Results • Some Customers would be more profitable by recovering settlement cost. • 118 Supporting Customers • Static • Spot-rating = GOOD • Swap-volume = NONE • Geography = US • Customer Type = Corporate • Flexible • Settlement-volume( Medium -> low or high ) • Decision • BAD -> AVERAGE
Results • Marketer EBF Could do Better • 68 Supporting Customers • Static • Spot-rating = GOOD • Swap-volume = NONE • Geography = US • Flexible • marketer( EBF -> {13 other} ) • Decision • BAD -> AVERAGE
Results • Marketer BKG Could do Better • 49 Supporting Customers • Static • Spot-rating = EXCELLENT • Swap-volume = NONE • Geography = US • Flexible • marketer( EBF -> {5 other} ) • Decision • AVERAGE -> GOOD
Next Steps • More holistic view of Profit & Loss of the products • More attributes--less derived attributes • Filter change to find rules with the most financial impact support, not number of customers supporting • Use methodology for continuous attributes to yield a more precise actions to take. E.g, increase spread from 3.2% to 3.4% to increase profitability by 5%
Questions? Thank You