Why Should Use Your Brand Storytelling in Website Design?

1. Why Should Why Should Use Your Brand Storytelling Use Your Brand Storytelling in Website Design in Website Design? ? A lot of businesses are today integrating storytelling into their branding strategies A lot of businesses are today integrating storytelling into their branding strategies to upsurge brand awareness. A brand story is the heart of your brand that makes it to upsurge brand awareness. A brand story is the heart of your brand that makes it exclusive from others. In this article, we will discuss the power of using storytelling exclusive from others. In this article, we will discuss the power of using storytelling in web design. in web design. Storytelling is entrenched in every progress. Forefathers have been expressive Storytelling is entrenched in every progress. Forefathers have been expressive stories to the younger generations to preserve the history of their individuals. stories to the younger generations to preserve the history of their individuals. Similarly, people reminisce stories that were told to them when they were young Similarly, people reminisce stories that were told to them when they were young. . If told appropriately, stories will live on in the emotions and minds of people who If told appropriately, stories will live on in the emotions and minds of people who have heard or read them. have heard or read them.

2. The ability of individuals to recall stories led to the trend of using storytelling for The ability of individuals to recall stories led to the trend of using storytelling for increasing brand awareness. It is ideal to fin increasing brand awareness. It is ideal to find d a reputed a reputed web design agency web design agency in in Florida Florida , or wherever you live, to design a top , or wherever you live, to design a top- -rated website for your business. rated website for your business. Below, I’m going to share Below, I’m going to share the powers the powers of using storytelli of using storytellin ng in web design. g in web design. What What is Brand Story is Brand Story For creating the story for your business or brand, you should first understand what For creating the story for your business or brand, you should first understand what a brand story is. It is not your logo or company colors as well as not the tagline of a brand story is. It is not your logo or company colors as well as not the tagline of your company. A brand story is also not a sales pitch, nor is it the st your company. A brand story is also not a sales pitch, nor is it the story that you ory that you put on your about us page on your website. put on your about us page on your website. A brand story is generally the complete picture of what your business and brands A brand story is generally the complete picture of what your business and brands are all about. It combines your logos, colors, and tagline that collectively tells a are all about. It combines your logos, colors, and tagline that collectively tells a central message. When these come central message. When these come together cohesively, this message turns out to be together cohesively, this message turns out to be your brand story. your brand story. The Importance of Brands Storytelling The Importance of Brands Storytelling It would help if you combined storytelling into your business approaches. It would help if you combined storytelling into your business approaches. Businesses use the neural coupling effect of storytelling to fascinate and Businesses use the neural coupling effect of storytelling to fascinate and impact impact their customers into purchasing products and services. On the other hand, clients their customers into purchasing products and services. On the other hand, clients these days are exhausted of boring ads that they see on TV and other media with these days are exhausted of boring ads that they see on TV and other media with unconcealed sales pitches. A new group of customers is looking for a human link unconcealed sales pitches. A new group of customers is looking for a human link with br with brands and businesses. Creating this human joining is where durable brand ands and businesses. Creating this human joining is where durable brand storytelling is beneficial. Here are some of the effective reasons why brand storytelling is beneficial. Here are some of the effective reasons why brand storytelling is important. storytelling is important.

3. 1. 1. Emotions are More memorable than Words Emotions are More memorable than Words Have you ever been to a Have you ever been to a wedding ceremony wedding ceremony or an event that made you feel good? or an event that made you feel good? Even after that event, you may still reminiscence the emotions you touched though Even after that event, you may still reminiscence the emotions you touched though attending without memorizing all the talks during that time. This same opinion attending without memorizing all the talks during that time. This same opinion holds with branding. When you express a b holds with branding. When you express a brand story that triggers your target rand story that triggers your target audience’s good feelings, they will advance a deeper connection with your brand. audience’s good feelings, they will advance a deeper connection with your brand. When a client feels good about your brand storytelling, they will start to trust your When a client feels good about your brand storytelling, they will start to trust your business more, and in turn, this will lead to advanc business more, and in turn, this will lead to advanced income on your part. ed income on your part. 2. 2. Empowerment from Empathy Empowerment from Empathy When you make a brand story, do not concentrate only on your side of the story. In When you make a brand story, do not concentrate only on your side of the story. In disparity, it is good for your customers to recognize how your business started and disparity, it is good for your customers to recognize how your business started and your main values; you want to put yo your main values; you want to put yourself in your customers’ shoes. You have to urself in your customers’ shoes. You have to acquire to sympathize with your customers if you want them to commiserate with acquire to sympathize with your customers if you want them to commiserate with your brand. your brand. Generate a story showing how your brand is subtle to worldwide events and ideals a Generate a story showing how your brand is subtle to worldwide events and ideals a good customer experience. Customers good customer experience. Customers will want to purchase products that will will want to purchase products that will make them sense good. And when you generate a brand story viewing your care for make them sense good. And when you generate a brand story viewing your care for the environment, customers will feel good about acquiring your products since they the environment, customers will feel good about acquiring your products since they will be part of your eco will be part of your eco- -friendly apprehensions. friendly apprehensions. 3. 3. Stories Make Your Brand Human Stories Make Your Brand Human

4. Brand storytelling will Brand storytelling will ``let customers see your business, not as an entity but more let customers see your business, not as an entity but more “human” due to your story’s relations with your consumers. It is vital to have a “human” due to your story’s relations with your consumers. It is vital to have a genuine genuine story story.. 4. 4. Stories Appeal to Consumer’s Minds Stories Appeal to Consumer’s Minds When When your brand has an outstanding story to tell, you are prompting consumers to your brand has an outstanding story to tell, you are prompting consumers to generate reasons to purchase your product. generate reasons to purchase your product. Conclusion: Conclusion: Storytelling is a part of human history, and a great story has the power to reach Storytelling is a part of human history, and a great story has the power to reach people emotionally. And businesses should i people emotionally. And businesses should incorporate storytelling into their ncorporate storytelling into their website’s design for reaching and obtaining more customers. You can find a well website’s design for reaching and obtaining more customers. You can find a well- - known known website development company in Florida website development company in Florida, or elsewhere, for creating a well , or elsewhere, for creating a well- - designed website for your business. designed website for your business. CONTACT US CONTACT US Call: Call: (347) (347) 536 536- -6158 6158 Address: Address: Philadelphia, PA Philadelphia, PA Email: Email: info@veteranwebdev.com info@veteranwebdev.com Website: Website: w www.veteranwebdev.com ww.veteranwebdev.com