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StudentAid.gov: Streamlined Student Aid Information Portal

Discover StudentAid.gov, a comprehensive website by Federal Student Aid offering information on student aid lifecycle, designed for students, borrowers, parents, counselors. Engage with new media platforms like Facebook, Twitter, YouTube for updates and resources. Explore key features, videos, and calculators for financial aid management. Learn how to access free money, check eligibility, update FAFSA, and explore repayment options. Track impacts, cost savings, and upcoming tools like career and scholarship search. Visit StudentAid.gov for valuable resources and enhance financial literacy.

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StudentAid.gov: Streamlined Student Aid Information Portal

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  1. Session 25 StudentAid.gov Mindy Chiat and Abraham Marinez | Nov. 2012 U.S. Department of Education 2012 Fall Conference

  2. Agenda • StudentAid.gov Overview • New media websites Overview • Hands-On Live Demonstration • Impacts • Next Steps • Questions

  3. StudentAid.gov Overview 3

  4. StudentAid.gov

  5. What is StudentAid.gov? • Federal Student Aid’s new streamlined website with comprehensive information on the student aid lifecycle • Released July 15, 2012 • Available at www.studentaid.gov • Target vision: move all student- and borrower-facing content and functionality

  6. Who is it for? • Potential and current students and borrowers, no matter their age • Parents, counselors, and influencers • English and Spanish speakers • Mobile users on the go • Financial aid administrators!

  7. Why did we create it? • Establish customer-focused Web experience for students and borrowers • Simplify, streamline, and update FSA’s Web presence • Support FSA’s focus on customer experience • Many timely drivers • Feedback from users • …and because there was room for improvement…

  8. FSA Student Websites in 2011

  9. Consolidated Websites Students.gov Studentaid.ed.gov College.gov Ombudsman.ed.gov FederalStudentAid.ed.gov

  10. Home Page

  11. Mobile/Tablet View

  12. Site Menu

  13. Interior Page

  14. Key Features • Comprehensive • information • Links to FSA’s • other key sites for • applications/ • transactions • • Repayment calculators Mobile/Tablet IBR Calculator

  15. Key Features • New videos, graphics • Events listing • Glossary • Resources

  16. StudentAid.gov/resources

  17. How else do we engage digitally? • On new media sites: • Facebook • YouTube • Twitter • Storify • Visual.ly

  18. New Media Overview 18

  19. Facebook www.facebook.com/FederalStudentAid

  20. Twitter www.twitter.com/FAFSA

  21. Add the @FAFSA stream to your site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

  22. YouTube www.youtube.com/FederalStudentAid

  23. Embed our YouTube Videos in your site

  24. Storify www.storify.com/FAFSA

  25. Visual.ly www.visual.ly/users/FederalStudentAid

  26. Embed our infographics in your site Go to: http://visual.ly/users/FederalStudentAid

  27. Hands-On Live DemonstrationDirect students to answersReuse our resources 27

  28. Direct Students to Answers Common Questions • Where can I get free money? • Am I eligible? • How do I add another school to my FAFSA? • What are my repayment options? What other questions do you frequently receive?

  29. Where Can I Get Free Money? Learn about types of aid by going to Studentaid.gov/types

  30. Am I Eligible? Click on Who Gets Aid, then choose Basic Eligibility Criteria StudentAid.ed.gov/eligibility/basic-criteria

  31. How do I add a school to my FAFSA? StudentAid. gov/fafsa/next-steps/correct-update

  32. What repayment options do I have? StudentAid.gov/repay-loans/understand/plans

  33. …repayment options continued StudentAid.gov/repay-loans/understand/plans/income-based/calculator

  34. Reuse our resources • Use our content! • Information on the site • Facebook posts, tweets • Embed or link to our videos and graphics

  35. Link to us!

  36. Impacts • Site metrics • $1.5 million cost savings over two years • Streamlined content management and internal processes • Improved customer experience and financial literacy • StudentAid.gov will serve over 30 million annual visitors • New media sites will continue to engage and inform users virally

  37. Coming soon • Career search tool • Scholarship search tool • Phase 2 Release: Integrating NSLDS Student Access Financial Aid Review • Professional’s Toolkit

  38. Resources StudentAid.gov StudentAid.gov Federal Student Aid Social Media www.facebook.com/FederalStudentAid www.twitter.com/FAFSA www.youtube.com/FederalStudentAid www.storify.com/FAFSA www.visual.ly/users/FederalStudentAid

  39. QUESTIONS?

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