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Personal Professional Project Spin Off Mobile applications for Android Market „ RedY ”

Personal Professional Project Spin Off Mobile applications for Android Market „ RedY ”. Group nr . 7 Violeta Gaveikaite – gaveikaite@gmail.com Bogna Borowczyk – bogibo.88@gmail.com Diana Flaccadoro – dianaflaccadoro@libero.it Francesco Perrozzi – f.perrozzi@gmail.com.

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Personal Professional Project Spin Off Mobile applications for Android Market „ RedY ”

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  1. Personal Professional ProjectSpin OffMobile applications for Android Market „RedY” Group nr. 7 Violeta Gaveikaite – gaveikaite@gmail.com Bogna Borowczyk – bogibo.88@gmail.com Diana Flaccadoro – dianaflaccadoro@libero.it Francesco Perrozzi – f.perrozzi@gmail.com

  2. Goal, scope & impediments • Goal: createthe spin-off which is profitable. • Target: females (their partners) • The impediments: • No investors • Bugs in our App • Danger of stolen concept or source code

  3. Motivation • Easy and cheap to enter in the mobile applications market • This idea should be profitable • Well-formed team • Suitable legal frameworks are present

  4. RedY – female App

  5. RedY – female App Source: http://apple.hdblog.it

  6. How does it work? • Menstrual calendar where you can find your period, ovulation and PMS • Sending an SMS to a partner about PMS • Alert about ovulation – extra safety needed

  7. Market analysis How many people use apps? 1.2billion people worldwide were using mobile apps at the end of 2012. 30% growth in 5 years up to 4.4 billion users Source: Portio Research Ltd (March 2013)

  8. How many mobile apps are downloaded each year? In 2013 No. of downloads range from 56 to 82 billion. In 2017, there could be 200 billion downloads!!! • 58%will be Google Androiddownloading • 33% Apple iOS • 4% Microsoft Windows Phone • 3% BlackBerry Source: ABI Research (March 2013)

  9. Investors

  10. Price of an App Women install 40% more apps than men, buy 17%more paid apps, and pay an astonishing 87% more for those apps. Sources: http://www.distimo.com/ apsalar (april 2013)

  11. Timeline

  12. Advertising • Female Magazines (e.g. Vogue, Cosmopolitan, etc.) • Other fields: internet (healthy lifestyle websites, blogs etc.) • The best advertisement is the amount of downloads on the Android Market (5-star system)

  13. Monitoring and control • Survey (inside the App) • 5-star system • Forum / Android Market analysis

  14. Exit strategy • No advertisement • GNU public license • Open-source software • No investor • Someone steal our idea and /or source code • Bugs in our App

  15. Team members skills

  16. Summary • Final product: “RedY: an App for females” • Properly formed team and efficient work • Real profit possibilities • Improvement of intrapersonal skills

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