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Chapter 4 The Internal Assessment - PowerPoint PPT Presentation


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Chapter 4 The Internal Assessment. Nature of an Internal Audit. Internal strengths/weaknesses External opportunities/threats Clear statement of mission. Basis for Objectives & Strategies. Internal Audit. Parallels process of external audit. Information from: Management Marketing

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slide2

Nature of an Internal Audit

  • Internal strengths/weaknesses
  • External opportunities/threats
  • Clear statement of mission

Basis for Objectives & Strategies

slide3

Internal Audit

Parallels process of external audit

  • Information from:
    • Management
    • Marketing
    • Finance/accounting
    • Production/operations
    • Research & Development
    • Management information Systems
slide4

Resource Based View (RBV)

Approach to Competitive Advantage

Internal resources are more important than external factors

slide5

Resource Based View (RBV)

3 All Encompassing Categories

Physical resources

Human resources

Organizational resources

slide6

Resource Based View (RBV)

Empirical Indicators

  • Rare
  • Hard to imitate
  • Not easily substitutable
slide7

Integrating Strategy & Culture

Organizational Culture

Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members

slide8

Integrating Strategy & Culture

Values

Beliefs

Legends

Heroes

Rites

Cultural

Products

Symbols

Rituals

Myths

slide9

Management

Stage When Most Important

Function

Planning

Strategy Formulation

Organizing

Strategy Implementation

Motivating

Strategy Implementation

Staffing

Strategy Implementation

Controlling

Strategy Evaluation

slide10

Marketing

Customer Needs/Wants for Products/Services

Defining

Anticipating

Creating

Fulfilling

slide11

Marketing

Marketing Functions

Customer analysis

Selling products/services

Product & service planning

Pricing

Distribution

Marketing research

Opportunity analysis

slide12

Finance/Accounting

Finance/Accounting Functions

Investment decision (Capital budgeting)

Financing decision

Dividend decision

slide13

Production/Operations

Production/Operations Functions

  • Process
  • Capacity
  • Inventory
  • Workforce
  • Quality
slide14

Research & Development

Research & Development Functions

  • Development of new products before competitors
  • Improving product quality
  • Improving manufacturing processes to reduce costs
slide15

Management Information Systems

  • Information Systems
  • CIO/CTO
  • Security
  • User-friendly
  • E-commerce