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Mastering Media: Cultivating a Positive Public Image

Learn effective media management strategies to boost your public image. From authenticity to press releases, discover key tips for building rapport with journalists and presenting yourself professionally. Understand the importance of honesty, responsiveness, and creating a lasting impression. Improve your communication skills and engage with media markets effectively. Elevate your brand with these valuable insights!

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Mastering Media: Cultivating a Positive Public Image

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Presentation Transcript

  1. Managing Media Creating a Positive Public Image

  2. "That's a little bit more important than a couple extra dollars." Ugh.

  3. Authenticity • Dress comfortably but professionally. • Build a relationship with your reporter. • Be yourself. • Eliminate sarcasm. • Listen. Be kind. Be courteous.

  4. A note on manners Thank you notes. Prompt, short, genuine. Errors. Count to ten. Then play the sandwich game. You’ve been found out. Honesty, humility, responsiveness.

  5. Press Releases • Text in the body of the email. • Photo should be a high-resolution .jpg file attached to the email. • Include a caption for the photo, with everyone in the photo identified by name and affiliation. • Your name, phone number (cell, if possible), website, email address, etc. • If writing is not your sport, find a writer. • Stop double-spacing, and break up with the Oxford comma.

  6. Accessibility Don’t hide from your journalist. If you are just busy and can’t be bothered to pick up the phone, you are hiding from your journalist. Your journalist will hunt you down. This is true of good journalists and some bad journalists.

  7. Media Markets • Local • State • National • A note on interns

  8. Thank you.

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